through the communication with many readers, I found that many people's role in the community has been to admire a level of overkill, and even believe that even if there is no good product, good content, but as long as the community, can still solve everything. for this idea, I think it is necessary to say that although the community is important, itProduct OperationsThe role of support is still very limited, the specific role is the following two points. First,when the product is not online or imperfect, the community is one of the best means for the operation team to do the user operation. after all, if your product is not online, or the experience is not very good, but want to retain a lot of seed users and even core users, through the community, you can maintain the closest contact and contact with them, listen to their views, close their relationship, It can even motivate them to drive more people to use your products. and in the initial stage of product start-up and user growth, if you can have a few high-quality community, you can make product content, activities, communities and so on, will have a very easy operating space. after all, your product has just started less users, may not participate in activities, content no one output, no one attention, no one to forward the text, at this time, you in the community to mobilize some users, and even some small material incentives, you can make community members quickly fill these missing users of the module, Play the role of the product to set the Poseidon needle. But when the product entered a stable or high-speed growth period, I personally feel that the community for the product operation is not very significant , in addition to continuing to maintain the core users, the focus of operations is to be placed in the product to solve. as soon as I wrote a community article, a man came to me and excitedly said that after reading my article, they also planned to be a community. I said you stop. Your products are millions of users, daily live hundreds of thousands of, and then what is the use of community? How can a small community digest your millions of users? other readers have told me that they want to be a big community of people, even a hundred thousand of. The idea, too, is unrealistic. Because the carrier of the community, just now, only the group is relatively simple and convenient. However, because of the limited function of the group, so many of the means of operation, we have to rely on the operators of the pro-force. How many people do you want to be able to gather tens of thousands of people through a series of operating systems? At the same time, because in the Community operations, users will be directly exposed to the operators, which creates a different community, because of the characteristics of the operator, the ability of different, to the community members feel, and even can be said to be“Community User Experience", are completely different. Some operators have strong ability, the Community user experience is good, some operators are weak, the user experience is poor. What are some of the key parts that affect the user experience in the community? first, in the early stages of community creation, can users of different attributesaccurate classification in the community is the first key to improving the user experience. tell me a story first. A friend of mine is doing the public number of weight loss, in doing this public number at the same time, in order to consolidate their user echelon, he set up a number of weight loss community, the public number of many users are pulled into this community, to urge everyone to work together to lose weight. friends are really very interested in this community, and it takes a lot of effort to run it, and every day the community members report their exercise results, weekly report their weight, so as to urge and encourage everyone to lose weight. Supposedly, all the users of this community are running to lose weight, it should be said that user goals and attributes tend to be consistent, but later found that even in the simple matter of weight loss, the user's attributes still appear at different levels. For example, some users are super obese, his goal is to reduce the weight, while some users, it is from the micro-fat to normal body slimming, and some users, not fat, just to the direction of fitness to work. The user goals are consistent, but the attributes are different, and the result is that the friends who have different attributes are grouped into a community, which leads to a lot of problems in the actual operation process. such as the weekend's mountaineering activities, micro-fat and fitness users are enjoying it, but this activity for super obese users This is a nightmare, do aerobics this activity, super obese users are happy to participate, but fitness users are not very enthusiastic. and in the link between the weight of each other, super obese users have finally lost some weight, but fitness users out of weight for them is a big blow, although they are also trying to lose weight, but still feel very discouraged and so on. later, my friend quickly noticed the problem, determined to follow the weight of the grouping, the goal is consistent, user attribute convergence of people to the same, so as to better stabilize the community situation. so I suggest that when we build the community, even if the user's goal is consistent, but also do not want any users to pull inside, but the analysis of the user's attributes, a regular, organized division, in order to make the community more stable. Like all is to study hard, but how would a junior high school students willing to infiltrate the ranks of pupils? I have joined various types of communities: Internet, operating, gourmet, learning English, getting up early, and so on. I think Many of the community's operations have some very serious common problems, the common problem is mainly focused on the following two points. 1thThe first is the management of the community, including administrators, group owners, too stuffy. Stuffy in the community where they have no sense of presence, no cohesion. Why do most communities become lifeless? Part of the reason is because the operator is more introverted personality or busy work, so not very good to mobilize the community atmosphere. so I suggest that each operation team in recruiting the community operation, must look for those who are cheerful, willing to chat, good communication person to be responsible. And within a week or so of a community that has just been set up, it is best for community operators to be active in the community, gag, encourage speeches, and mobilize the atmosphere. As members become familiar with the heat, it may be better for the operators to take their time back to the background. 2ndAnother problem is that I've found that most of the community's operations are now lacking in the introduction of newcomers.“Seamless Connectivity"of operational thinking. For example, I joined a community, no one to greet, no one introduced, no one noticed, I have been hanging there. Coldly watching everyone in the hot chat, until a few days later, only someone noticed me, even at the end of no one noticed me, I was baffled in the inside. I also know that a lot of the community in the new members when the introduction of a sense of ritual, such as the newcomer will ask him to change the business card, will be published, applause, flowers and so on, although these have greatly improved the user experience, but still not enough. should do so“gaps in Operations"A little bit more. I've had one before.“Wake up Daily"community, the community is doing very well at this point. A friend of mine pulled me in, and the members of the Group welcomed them like instinct. At the same time, the administrator, operator, and deputy administrator, quickly added my contact, first friendly to me about their community, at the same time understand some of my basic situation, and invited me to introduce myself in the new session of the night. and after the new introductions, I got a brief introduction to the community members, and the community also paired me up to let the older members guide me quickly into their early-morning punch-out activities. The whole process down, I from the community into the final integration, there is no panic, strange feeling, but every step is a person, this user experience will certainly improve the more pleasant. therefore, for the introduction of new community users of the ceremony and process, I think it should be more detailed and close, after all, a person suddenly into a strange environment, if you can through the means of operation to resolve his self-defense instinct, the user's sense of belonging to your community, I believe undoubtedly greatly enhanced. as I've said before, it's not a community to get a bunch of users together. the nature of the community is that a group of users work together for a purpose. The process of this effort, what I call the content output of the community is also the most valuable soul of a community. For example, before friends of the weight loss community, the goal is to lose weight, then his content output is every day everyone, such as punch, report their steps, hair scales on the number, doKEEPinside the fitness activities come together to try to lose weight. early morning community, a good early morning habit is the goal, the content output of the community is everyone to supervise each other early morning and punch in the group, I also know aPsLearning Community, learningPSskill is the goal, learn a dailyPSskill is the content output of this community. since the content output of the community is its most important value, in order for the community members to have a better user experience, so I suggest that the content of the setting, operations should also think more. This kind of thinking is mainly based on the following two points. First, the Community“content"The output does not make users too tired. In any case, the community is just a diversion from the user's work and life, not the item of life. So your community content output must be in the spirit of simple, fast, destined not to let it occupy the user too much time. it was normal for a reader to have a sketch community, to draw a sketch every day and then not go on. Let's not say how complicated the drawing is. The time of this painting, it is enough for everyone to drink a pot of, not an hour or two can not finish at all. So the user has just started to participate in the * * very high, but with the content output too time-consuming, everyone enthusiasm to fast, go fast, soon dissipated. other communities like to talk and share, and that's OK. But community sharing is also very time-consuming, so these communities, simply pound, one months only organized two times. This is also not to be taken. think about it, two weeks. The content output of the community, such a long cycle. This community can be close, can make users feel valuable, have a sense of belonging, that is the ghost. so the Community“content"output, as far as possible to strive for high-frequency, simple, effective, fully mobilize everyone, but will not occupy too much time. Through this high-frequency small activity to ensure the close connection of the community, at the same time to remind everyone that we are working every day (and not necessarily every day), thereby giving members of the community a very strong sense of belonging. SummaryHaving said that, I would like to stress that, in any case, the community is an operational position that requires the operator to maintain a high degree of flexibility in the overall architecture. In various flexible operation process, how to adhere to the general direction of the same, the whole forward of the driving force is the same, all operators should think about the problem. in this case, if you can do a good job of community members of the user experience, so that people to your community to produce a high degree of satisfaction, will certainly from the side of the stability of the community. Only a stable, tight, full of sense of belonging to the community, will burst out a huge energy, thus the entire product operation, play a strong supporting role. Source:Brother Bird Notes
The key to improving the community's user experience is this!!
