The "Goddess of the National Congress" brings three inspirations to the design of the University's official website

 

[Core tips] the advent of "Goddess of the National People's Congress" has made the official website of Renmin University of China really popular. This article uses this as an example to summarize the three elements of success in the design of the official website of colleges and universities: A little more personality, more women and more human nature.

The goddess of the National Congress is on fire! Recently, the official website of Renmin University of China published a single photo of a beauty graduate. The fresh and beautiful image of the girl quickly aroused popularity among netizens. For a time, the number of visitors increased sharply, and the server was even paralyzed.

　　

 

The gentleness of those eyes captured countless eyes-the official website of a university could have received such a high degree of attention, which is rare. In the highly competitive node of the enrollment competition, the National People's Congress won a lot of points with its outstanding official website homepage. This is a great victory for the National People's Congress and a victory for product design and operation. Today, we may wish to talk about the home page design of the National People's Congress from the perspective of products, hoping to bring some new perspectives and inspirations to the currently dull university official websites.

　More personalized

An important feature of the official website is its external display. Therefore, the homepage of each university should be set up with its own unique style, which should be so memorable, let visitors immediately create reasonable associations with the school's philosophy, atmosphere, characteristics, and vision.

　　

 

The home page of the National People's Congress clearly shows its own style. Even if I did not know anything about Renmin University of China before, And I browsed the website a little bit, I could feel a strong sense of antique and humanistic flavor. The color of the home page complements the building on campus. The screen is full of the whole page, which is visually appealing. Go to the article to view it in detail. Gu Feng and Gu Yun are integrated into every detail of the website. The overall design is an impressive one. All of this makes the style of the home page of the National People's Congress so exclusive, so difficult to copy, so it is also so memorable.

On the other hand, most of the home pages of other colleges and universities fail to form their own unique styles. After reading a circle, the most typical color is black, white, and blue. It is more conservative and has insufficient personality. There is no problem with the Logo and theme you have created in which school you want to switch to. The serious homogeneity and lack of personality have become a major problem.

　　More female

Literature and Art University, the goddess smile on the homepage;

　　

 

Ordinary Universities have never changed the campus landscape;

　　

 

B University, six diaosi for the school endorsement.

　　

 

Women naturally have a stronger affinity than men and natural scenery, and the influence of the goddess is even worse on the Internet. The college campus is so youthful that it should have been the gathering place of the goddess. This Goddess was hailed as a late surprise, reflecting the contrast between the rigid homepage of various colleges and universities and the vigorous campus atmosphere, the world is quite different.

The method of hanging large beauty Photos may not apply to all types of websites, but the official websites of colleges and universities do not have the right:

First, it is fascinating to students;

Second, to the alumni, he is very enthusiastic;

Third, to the leadership, peach and plum fragrance.

To create a successful product, the most important thing is to grasp the human nature and the user's emotional needs. In my opinion, the Goddess can be used as a standard on the official website of colleges and universities in the future-simple and feasible, soaring goodwill, and high enrollment conversion rate.

　　More human nature

At present, the official website of colleges and universities is usually centered on school leaders and teachers, but it almost ignores the fact that the largest users-students at school and strangers who want to know about the school. As a result, the homepages of various colleges and universities are full of official taste. Most of them focus on the plan of the XX-party forum under the XX-Party leadership, which is too rigid in form and serious in style and lacks the active and human flavor that the University deserves.

　　

 

The photo of the goddess seems to have become a fire by accident, but it reflects a huge change in product thinking. From leadership-centered, to student-centered, out-of-school visitor-centered; from government-centered, to human-centered-the NPC official website re-returns to serve students in essence, it is no longer satisfied with self-entertainment in the LAN. It seems like a small step, but it is a huge step like God. "You don't know me, how can you love me ." A university that understands me is a university that deserves my four years of love.

　　Conclusion

Unfortunately, the vast majority of Colleges and Universities fail to show their human nature and culture. At this point, the National People's Congress has undoubtedly made a good start. I sincerely hope that the operators of other university websites will be more human and less official, and spend a little time listening to the voice of students, so that every student will be like a student of the National People's Congress, I am deeply recognized and proud of my school's official website.