The sem-of Enterprise website operation Knowledge Chongqing and Cheng-Zhu

Enterprise website operation in addition to SEO (Enterprise website operation knowledge of SEO), there is a and SEO purposes the same charge optimization method, is SEM. SEM is the English abbreviation of search engine marketing, the Chinese name is search engine marketing.
The basic idea of search engine marketing is to let users find information, and through (search engine) search click into the site/page to learn more about the information he needs.
SEM to do well, can be summed up as eight major links:
1, choose the strategy of search engine marketing;
2, determine the search engine target;
3, determine the keyword plan;
4, management bidding;
5, optimize the content of the website;
6, determine the standard;
7, search engine marketing tools;
8, report the results of the standard evaluation.
Enterprise website operation to do these 8 links, there are the following 10 steps:
Step one: Understand which user groups the product/service targets [for example: 20~30岁 of women; scale in 20~50 's apparel industry]
Step two: Understand the target group's search habits [what keywords do target groups use to search for target products?] ]
Step three: What types of websites are often accessed by target groups
Fourth step: Analyze what features the target user is most concerned about the product [the main features that affect the user's purchase, such as brand, price, performance, scalability, service advantage, etc.]
Fifth step: Bid AD account and ad group planning [create Google and Baidu Advertising series and ad group, need to consider the ease of management, and advertising copy and ad group keyword relevance]
The sixth step: the choice of relevant keywords [we can use Google Keyword analysis tools, and Baidu Auction background keyword analysis Tools, these tools are based on user search data, with a high reference value]
Seventh step: Write an appealing ad copy
Eighth Step: Content Network ad Delivery
The Nineth step: The design of the target advertisement page
Tenth step: Based on KPI advertising effect conversion evaluation
Well, after reading this, do you know the SEM? Do not understand also does not matter, Chongqing and Cheng Building Professional to provide enterprise website operation Service, we will serve you wholeheartedly!

Enterprise website Operation knowledge of sem-Chongqing and Cheng-built