The top of the tide (Apple,)

Chapter III Revival of the "Fruit" Company

Steve Jobs and Apple Inc.

70后 may have a bit of an impression of the world's first PC Mac, and was impressed with the cool iphone, Apple was the first to catch up with the PC wave and at the cusp of the wave of the company, but in the middle of a trough into a second-rate company, now its market value has surpassed Microsoft.

1 Legendary Boy

Can't afford to pay the tuition only half a year in college, 1976, 21 years old he set up Apple, took the DEC market (Dec is the last electronic wave times IBM's biggest beneficiary). Jobs knew that when technology was a technological revolution, the new technology had to be able to take a step further than the old one, and he had to keep the price of the computer down to a few one-tenth before anyone could buy it, and the computer created in 77 was just a simple program, but it had become a car-maker, and the 84 PC Macintosh was finally born. Let the Apple go to the top of the tide.

2 Lost Direction

In 1983, when Steve Jobs went to Pepsi's president, Scully, the next year Scully and Steve Jobs would be in discord, and Scala knew that even if he was driven away, Apple would make ten years of the wave. He's been looking for directions. But in no way, rapid expansion, thousands of major projects abandoned, before also buried two Bane, the first of his operating system window interface is plagiarism Xerox, which let him after with the Microsoft plagiarism his lawsuit defeated, second he embarked on a closed road, Want to swallow the personal computer market does not allow others to make a compatible machine, without a compatible machine to help and favor the software it can not challenge Microsoft (if Apple Open hardware technology, we use today is not the IBM PC series but the Apple series).

3 Create brilliance again

Steve Jobs had a good luck, the 1996 return coincided with the network tide era, the Internet and multimedia technology as the core of the technological revolution has just begun, before the hand of the palm of La Scala is good, but its bad luck, at that time whether mobile communications or the Internet has not developed, Few people are willing to buy expensive notebooks that cannot be networked, although Apple may be the leader of a PC, but its closed approach is almost zero in its chances of defeating micro Microsoft. The new wave, when the music player was not good to carry and was not conducive to retrieval, jobs decided to develop known as the ipod music and video player, and developed the itunes software to solve the search.

4 survived

Suffering from cancer in 03, the experience of this death also made him not immersed in the success of the ipod, stepping up the development of new products. The ipod revolutionized the music market, and the iphone turned the communications industry upside down. The handset industry was Motorola and Nokia, but smartphones began to rise as calls faded and internet demand rose. Apple is transitioning from a computer company to a home appliance company, which is not the first to do it, but Apple always makes every product the ultimate, combining technology and art, as well as Apple TV and the ipad. This is like Sony founder Morita ya. Apple is now the highest-value company, but the golden phase of its continued launch of new products has passed.

Conclusion

More than 30 years of Apple's rise and fall and Steve Jobs's ups and downs, from the advent of PC Macintosh, let it lead Microsoft to stand on the wave, the middle of almost completely shattered, jobs again return to let it regenerate and sublimation, jobs gave young people two words: forever desire, being loving.

The top of the tide (Apple,)