The WAP website namely the mobile phone side homepage SEO optimization Attention matter and the method

2. Positioning and Page Design:

   Whether it is PC or mobile, the site should consider the problem of the positioning of the consumer group. Although the number of smart phone users is very popular, but to understand that most of China's mobile phone users are using the 2G network, has been shouting 3G, 4G mobile phone users only about 15% or so. Therefore, in the page design, to consider the user to open the length of the Web page, some of the bright flash, JS and other suggestions or not to be good. This is not only the user experience problem, but also to minimize the work of Baidu Index crawl, so that Baidu spiders as many crawling and included pages.

4. The website is as concise as possible:

   ① Mobile website than the PC-side web page download speed is much slower, so as far as possible to the number of pages and page size control to the lowest;

   ② In addition, because it is a mobile phone user, users browse the Web time is fragmented, it is impossible to patiently click a lot of pages. Therefore, to be as concise as possible mobile site design;

   ③ the purchase process or the shopping guide page as concise and streamlined as possible, from the consumer into the site to buy as far as possible to provide the simplest steps, directly abandon those redundant content, for consumers to present their desired. If a purchase process needs to register seven or eight items, and then fill in seven or eight items at the time of purchase, I am afraid there will be no repeat customers next time.

6. Domain and Robots settings:

   ① domain name as short as possible, most of the mobile phone version of the website's domain name is a PC-side site two domain name, of course, this is also very good, and traditional web site to maintain consistent, more let the user trust. But if it is a dedicated mobile site, it is best to start a short and easy to remember domain name;

   ②robots settings on the best without any restrictions, let all search engines crawl. In addition to the niche here to correct a lot of misunderstanding, Baidu official statement Baidu Spider Crawler ua is baiduspider (WWW and wap consistent), individual stationmaster often mistakenly think Baidu mobile phone crawler UA is baiduspider-mobile, actually not this matter.

8. Avoid using pop-up windows, Flash, Java, and other behaviors:

   Flash and pop-up windows and other behaviors will occupy a large part of the traffic, for mobile phone users, will undoubtedly waste time and traffic, for the search engine, the basic understanding. Technically, the Apple product does not support flash functionality, a large part of the smartphone users can not use this feature, also, many smartphones do not support Java, so this is only two aspects of the practice is not pleasing.

10. Page Detail Optimization:

    ① 's exclusive mobile website header tag. For the Mobile Site home page or channel homepage code in the keywords, description preferably with the PC side of the META tags and keywords, in each page keyword and description like a traditional PC-side website, do a targeted completion of the work. A great help in the presentation of search results (summary) and optimization work;

    ② reduce the dead chain. If there is no content, it is best to specify the status code, such as 404, 403, etc., if the content of the dead chain to redirect to the first page, it is best to jump through 302, do not use JavaScript jump.

12. Use a standardized protocol to do browser-compatible debugging work:

    In general, mobile phone station has XHTML, HTML5, WML three kinds of protocols, it is best to use a standardized, standardized protocol format, to avoid unnecessary trouble. Of course, you can do more than one version of the site, the site for different layouts of automatic adaptation.

14. URL link Normalization:

    ① for more than two level domain name or directory of the plate, use the specification, simple URL, try to remove the parameters unrelated to the content of the page, such as to distinguish the phone model, distinguish the user, convenient statistics and other parameters. such as mobile phone version of "Baidu Know" http://wapiknow.baidu.com/;

    ② page URL link Jump preferably is the normal format of the target URL, do not jump in the middle.

16. Make the mobile version and the PC version of the website conversion:

    ① to ensure that the mobile website or the PC-side site on each page has the corresponding navigation or prompt links, so that users can switch between the mobile version and the PC version, but also facilitate the search engine better included;

    ② Baidu officials have stated that for mobile sites, when Baiduspider UA or other unreachable UA access, it is recommended that you return to the HTML5 or XHTML type of mobile page by default, and do not redirect to the PC page.

18. Mobile website Adaptation statement:

    The appropriate DOCTYPE statement on the mobile page helps the search engine identify whether the page is suitable for mobile browsing. <! The doctype> declaration is positioned at the front of the document, before the

    The following DOCTYPE can be used in the XHTML protocol Mobile page:

    <! DOCTYPE HTML PUBLIC "-//wapforum//dtd XHTML Mobile 1.0//en"

    "Http://www.wapforum.org/DTD/xhtml-mobile10.dtd" >

    The WML Protocol mobile page can use the following doctype:

    <! DOCTYPE WML public "-//wapforum//dtd WML 1.1//en"

    "Http://www.wapforum.org/DTD/wml_1.1.xml" >

    The DOCTYPE of the HTML5 protocol is: <! DOCTYPE html>

20. Other optimization matters:

    Some other optimization points are the same as traditional PC-side website optimizations. such as the structure of the site to use a reasonable tree structure, preferably with a combination of tree and flat; clear breadcrumb navigation, convenient search engine crawling crawl and user experience; The title should try to include keywords, home page, channel pages, content pages should be focused on the wording.

22. Mobile website 301 Redirect:

    Mobile site revision or change when the 301 redirect, Baidu Official mobile site revision or change the domain name, the new and old content mapping to be as simple as possible, change the domain name, if you can do the path unchanged, the negative impact surface will be smaller, and the impact time will be shorter.

WAP Web site that is mobile-side SEO optimization considerations and methods