Three moves increase your marketing website traffic

Many customers will encounter such a problem after building a website. The website is not ranked and cannot obtain traffic. the layout of website keywords is unreasonable and the structure is not clear and difficult to optimize, are you aware of these problems? In this case

 

Many customers will encounter such a problem after building a website. The website is not ranked and cannot obtain traffic. the layout of website keywords is unreasonable and the structure is not clear and difficult to optimize, are you aware of these problems?

In this case, the website creation expert of niushang Network (www.nsw88.com) offers you a trick. The three tricks immediately rank your website and increase your website traffic!

I. selection of keywords

The choice of keywords for a good website is very important. when planning a website, you must understand the subject content of the website, the profit model of the website, and the core keywords of the website, only with a deep understanding of this can we better plan a high conversion rate marketing-type website. keywords are the core elements of a website. correct selection of website keywords can not only bring considerable traffic, at the same time, you can get more accurate inquiries and more orders

I already know the importance of keywords for marketing websites. how can I select keywords? In fact, the selection of keywords for a website requires a lot of skill:

1. the keywords must be consistent with those of your product.Only keywords consistent with your products can bring accurate customers. marketing websites aim for marketing, while ensuring traffic, must also bring customer inquiries and transactions;

2. keyword selection cannot be extensiveOne reason is that customers with wildcard keywords cannot guarantee accuracy. Another reason is that the competition for wildcard keywords is large. before your website is launched, these broad keywords are certainly not able to get a good ranking. without ranking, there is naturally no traffic, not to mention inquiry and transaction;

3. thinking from the user's perspectiveWebsite operator designers are too familiar with their own industries and products. when selecting keywords, it is easy to take for granted that some keywords are searched by users, however, the real way users think is not necessarily the same as that of sellers. For example, some special technical words may be unfamiliar to ordinary customers and will not be used for search. However, people who sell products think these words are very important. Therefore, when selecting keywords, you should make a survey. for example, ask relatives and friends outside the company what words they will use to search for such products.

2. website keyword layout

It doesn't mean that the website's keywords are all done after they are selected. Next, there is an important step: keyword layout. After the keywords are fixed, these keywords must be arranged on the corresponding page, and the keyword layout is also very skillful. multiple keywords need to be reasonably laid out on the website, the most difficult part is on the homepage, the moderate difficulty is on the topic page, and the long tail is on the article page or product page.

You must deploy your core keywords on the home page, and deploy 2-3 of the most frequently selected keywords to the home page as the core keyword (keword ), the layout of keywords on the home page requires a lot of experience and skills. when assigning keywords, you need to consider navigation keywords, secondary navigation keywords, and product classification keywords, these are basically fixed after the website framework is determined. Generally, these are rarely changed in the later stage. In addition, some can be arranged based on the updated content of the website, these are similar to the information section of the website, such as the title of products and information. this section is further optimized based on the content of the enriched section. when fixed keywords are fixed, you can adjust keywords through the information title.

The layout of keywords needs to be studied in depth before, in addition to avoiding major mistakes in key keyword selection, it also helps to arrange all keywords on different channel pages. What are the significance differences between these words? Should independent channels be arranged? Which words can be merged in a channel? How many medium-level keywords need to be arranged? Can the overall website architecture meet these keywords? Are there too few keywords to fill the website architecture? And so on. These questions must be thoroughly studied by keywords before they can be answered.

III. website structure

A website must have a clear structure so that users can be quickly guided to view the content they are interested in. a good website will be conceived before planning, then, we can design a framework chart based on the website structure. The website structure is like a directory of a book. through this directory, we can quickly find what we want, website structure is one of the important indicators to measure the user experience of a website. a clear website structure can help users quickly obtain the required information. On the contrary, if the structure of a website is extremely bad, when users access the webpage, they just walk into a maze, and finally choose to stop browsing. The website structure also directly affects the search engine's page indexing, A reasonable website structure can guide search engines to capture more valuable pages.

Overall, the quality of the website structure is directly related to the user experience, which affects the website inquiry and transaction. on the other hand, it directly affects the website optimization and search engine friendliness, this means that the search engine does not recognize your website, and the final result is that it cannot obtain a good ranking. Is your website structure designed in place? Poor website structure cannot get a good ranking?

Niushang Network (www.nsw88.com) focuses on the construction of marketing websites. it is the standard maker of marketing websites and the pioneer of marketing websites. In the past five years, I have devoted myself to researching marketing websites, constantly improving and improving them, keeping up with the pace of search engines constantly adjusting the website, and keeping niushang's marketing websites friendly with search engines at all times, it makes it easier for marketing-type websites to easily route to the Baidu homepage for free and get more traffic, allowing you to get more traffic, inquiries, and orders from the website with less money, niushang network respects that the customer has not paid a penny and provides the best service to the customer. If your website does not have a good ranking and the website has no marketing power, it cannot bring inquiries or orders, contact the Web site building experts of niushang to provide you with the overall network marketing solution, so that your network marketing will continue to fire! Hotline: 4000-333-087