Ultimate online marketing guide: Responding to Webpage Design

As of February, the number of smartphone users in the United States has reached nearly 50%. 2012 is not only called the end of the world, but also known as the "Mobile year ", this means that many optimization workers and website designs need to invest in the mobile user experience, check and analyze your mobile traffic shares, and how can you improve the online marketing effect through the corresponding web design?

1. What is response webpage design?

In summary, the response webpage design is a rear wheel drive technology that uses css Fluid layout (it can be stretched as much as possible in case of a large screen ), applicable to devices with different styles based on the current screen size. With the response design, your website is almost suitable for any device: complete browsers, smartphones, iPad + other films (horizontal and vertical modes), and even TVs, as long as the response design is correctly implemented, all devices can perfectly display your page content.

2. How to capture/index response websites

(1) crawling

About six months ago, Google withdrew from its new smart track, imitating the iPhone's user agent. Because the rear wheel drive simply adjusted the screen size and did not change the content of the mobile user agent, google bot's mobile phone has access to all the content of the entire website (html, css, and images ). The only difference is that when media queries are driven by the rear wheel, Google can read and understand those elements that are hidden on your mobile website through css.

(2) index and cache Experiment

When the same url on the desktop page is located in the mobile version of the page (RWD or through the user agent positioning), through relevant experiments, Google will not cache the mobile version of your page, at present, Google seems to ignore any content, which indicates that mobile is only for tourists.

3. Advantages and Disadvantages of response Webpage Design

(1) responding to the advantages of Web Design

User Experience (UX): the website is adjusted to any screen size to make it a good long-term solution. At present, a large number of devices (including mobile phones/tablets) are determined by UX, hidden elements are not the key to mobile travelers and help them achieve their goals more quickly.

Analysis: To get the opinions of mobile travelers, create a "Mobile unique" attribute and organize all links in the website into a complete view.

Sharing links: Use a url to accumulate all the shares and values of links. Some effective inbound links can help improve user experience, whether you click it or not, you can see a complete browsing page in the mobile version.

Seo: accumulating web sites, pr links, page management, etc. These are very friendly for seo optimization.

(2) responding to the shortcomings of Web Design

User Experience/load time: the user needs to spend a lot of time downloading unnecessary HTML/CSS code. The image is only reduced without resizing, the negative effect of this is that the page loading takes a long time.

Search engine optimization: with the rear wheel drive, you cannot easily adjust the title, description, and content for mobile users. Mobile users use different keywords, making it easier to use voice and some vertical searches. Using Google's keyword tool, separation from desktop mobile searches can change significantly. In addition, Google does not rank websites based on the unique mobile content of the same website. If your website's target user agent is a unique mobile content, it will not be indexed or use your website ranking.

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