As we all know, the mobile application market always brings people surprise, fast earning, low threshold of development, strong user participation is the greatest feature of the mobile era. According to research reports such as GigaOm, 40% of EBay's 36 million new users in 2013 were mobile users, with a total turnover of $35 billion-a 88% increase from last year.
However, how to better engage users on the mobile side is a tricky issue. Because mobile users are very focused on interacting with the app, triggering strong interactions on a small screen. The user's fingertips are faced with a variety of choices, so that they are completely intolerant of poorly designed or poorly performing applications. Rumor has it that ITunes's App store totals 1.2 million apps online. Android users also have about 1.3 million apps to choose from. Users ' loyalty needs to be fought hard, not in vain.
Although this is the case, don't be discouraged, not as bad as you think. Most of the Times users will give those excellent works of great compensation, "Angry Birds" in only 35 days to seize 50 million users! Its total concession value, including commodities, has increased to $ billions of in its heyday. Mobile is a fast-growing market. The forerunner's advantage is huge, but first you have to choose the right mobile application performance monitoring tool, such as OneAPM's mobile Insight.
The market is indeed a bit confusing today. In this article, the author wants to eliminate some of the myths about mobile apps and how to use the Mobile APM tool correctly, APM will help you to better win the market from interactivity and performance for your user experience.
1: App Store rankings is a brutal reality
There is no such thing as a completely bug-free code, any complex code will have bugs, and your app will be no exception. While users can accept this reality, they are also looking for mature applications that have been thoughtfully designed with fewer performance or crash problems. In fact, when encountering problems, users are easier to appease, they can reasonably give developers the opportunity to fix bugs. The Bug itself is not scary, afraid of missing the best time.
To avoid losing in a brutal application rating, you need to make a good enough product, but it is more important to show that you can focus on user feedback and solve the problem in a timely manner. You can find out how your app is running through crash Analysis and network request analysis, and the ideal mobile APM tool to be able to display crashes and stack traces in real time. For the fastest response, the mobile APM tool should classify processes based on common patterns and uniqueness, while providing latency for network requests at the workgroup level and at the independent level. Be aware that parsing information should not be lost when resolving performance and crash issues.
2: Back-end service is a performance bottleneck of the black box, should be decisive abandon
The author has been observing the movement of mobile developers and IT teams, and some developers who simply use the mobile APM tool can only monitor the process of invoking the network request by the application. Any process that goes beyond this process is as elusive as a black box, and these processes tend to be the culprit for performance delays and slow response of mobile applications. Because of the lack of more information, mobile developers quickly blamed backend services. On the other hand, IT operations teams have invested in traditional APM solutions, but cannot differentiate between mobile end-to-end transactions. They often find it difficult to isolate the transaction delays caused by the service and not to defend effectively.
Modern end-to-end APM solutions that provide background awareness from mobile to back-end databases and even storage areas to completely eliminate the possibility of performance failures. If the entire infrastructure can be managed transparently like glass, there is no loss of information in the translation process, so that mobile development and IT OPS teams can focus on improving the user experience rather than being responsible for each other.
This is the most pressing demand we get from our customers again and again.
3: The user is as elusive as a riddle
If you don't really know the user, you'll never be able to create the perfect user experience. You need to know where users spend most of their time using the app, and whether it takes them a long time to search for the results they want, in other words, you don't have the most matching information pinned for easy searching; Do you need to further refine your app if they are in the process of making the payment?
For the above questions, modern mobile APM tools will surely surprise you, they can help you understand the user and their behavior. You can enter any two points in the timer to measure the time taken by any number of step combinations. For example, you can calculate the length of time a user has purchased a product or service from the first search. This calculation can be either for a single user or for a collective user. Of course, you can also figure out how much time users spend on your App to help you better gain insight into what your target users are and what interactions they like. Then, you can further refine the app experience for these common patterns.
4: The application must be applicable to a wide variety of device types, operating system types and network operators/types
You need specific data to understand your user behavior. A good mobile APM solution provides detailed failure analysis based on your core audience. Includes what type of device the user prefers, what operating system (IOS or Android) they use, and what network they are using most of the time. A good APM solution will be a joint venture to help you determine which people are your high-end users.
With this valuable information, you can prioritize development, testing, and application certification. You can even optimize the application experience to further test performance bottlenecks for high-end users. Finally help you align with the needs of your users.
5: It is impossible to know the impact of application performance on business
Most mobile APM tools on the market today are too developer-centric. They provide performance delays due to crash analysis and delayed response of back-end services, but they are not much use. Typically, a channel is the driving force for a business goal, which may be better customer engagement, additional revenue, increased productivity, or cost savings.
A good tool requires a detailed background in a mobile app. Complete background information should include business metrics that affect your application, such as revenue, costs, customer engagement, and more. Showing the impact of application performance in the form of a chart can be a good way to increase developer attention to this piece.
Through the above analysis, hope to reshape your understanding of mobile applications, and a more positive view of the role of mobile APM.
Original address: White-paper-top-5-mobile-apm-myths
This article is compiled and collated by OneAPM engineers. OneAPM is an emerging leader in application performance management, enabling enterprise users and developers to easily implement slow program code and real-time crawling of SQL statements. To read more technical articles, please visit the OneAPM official blog.
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Uncover the five mysteries of mobile APM