Recently made a website, with one months of time, the company's product words (precision keywords) to achieve the first place on the homepage.
Case: Anhui Heng Railway bridge system Sand machine Parts Factory
This company is to do sand machine accessories, so his site's main key word is the sand machine accessories, no matter what kind of website, get hand after the first to analyze its keyword needs, about the demand for the word, I have summed up before, there is a need for partners can tell me the information.
If you use webmaster tools to query This domain name, you can see the domain name time is also one months, the site officially launched the optimization is less than one months. "Impact-type Sand machine accessories" in such a short time to do the home page, I summarize the points:
1, the site title to meet user needs
Baidu search "Sand Machine Accessories", the drop-down box appears is "Impact-type Sand machine Accessories", the recent many users of the impact of sand machine accessories Demand is the largest, so, the word should be reflected in the title. Then look at Baidu related search, you can see the "Impact of the Sand machine" and "Sand Machine wear block" of the two words, impact-type Sand machine parts is the impact of the sand machine part, indicating that the above dropdown box analysis, users of the impact of the sand machine has the demand, then the use of a long time, the machine will certainly wear, Then the search for the relevant accessories is taken for granted (it is not possible to buy a machine again, this thing is very expensive). There are sand machine wear block, this is a sand making machine in an accessory, but can not put it in the title, so it will appear bloated, and there is no primary and secondary focus, so it should be placed in keywords and description, so that the same can attract users to click.
2, the site content to meet the set of keywords
Open the site, in the news column can see some of the Sand machine Accessories Purchase guide and analysis of sand machine accessories damage reasons, and so on, these content for users, the same needs. If he can notice these problems, then in the normal construction time, will not reduce machine wear.
Of course, this site still has shortcomings, and not one or two points.
1, the website opens, lets the user see several dozen banner chart, moreover these several banner the picture is identical, does not have the big attraction. In fact, it is to tell users, his manufacturers brand awareness, but the user's first concern is the quality of the product, if the product is not able to attract users, he will not place a single. Where the brand of customer Prudential is big enough, but his product clutter, no center, users will not buy.
2, the home on the left side of the product classification do not good, since this site is mainly made of sand machine accessories, we analyzed the user has about the sand machine parts price, sand machine parts maintenance requirements, it should be in the grasp of these needs at the same time, the product classification, after all, sand machine not only one, So the sand machine accessories are also many types and models, but there is no clear classification, so that users see these products at a glance, it is difficult to know that it belongs to the kind of sand-making machine accessories.
3, the middle part of the site is a large picture, in fact, it is still want to explain the company's reputation, brand and product quality, but want to reflect these things, do not have to make such a large picture Ah, but also put on the home page, the West wind teacher said this is the biggest failure of this site, I agree. The internet era, sales of products to the user's guidance, as long as we show the user something really can explain our strength, users will naturally pay the bill. But on the homepage put such a big picture, this and hard wide no difference.
Other small details have a lot of problems, but the most obvious is that these, so, this site also need to continue to improve, the only thing to do is, the title is good, not like other sites, a large number of cumulative product words.
This article from "Silently SEO" blog, reproduced please contact the author!
Use the shortest time to achieve the Site keyword ranking