User-Unique identification code for mobile device ad serving

Internet advertising, the current technology has matured, most of the technical framework are similar.

And mobile, as a new internet channel, advertising has also tended to the new battlefield.

On the Internet PC, the use of cookies as a mark, record users online behavior information, to analyze crowd orientation and accurate delivery. What does the mobile end use as a user ID?

Currently, Mobile users are uniquely marked with many:

Android has Android ID and device ID

iphone's Udid, Openudid, and vendor identifiers

Of course, you can also use the unique identifying information that the device has:

Device's UUID, IMEI, MAC address,

The IMSI number of the network operator SIM card.

The above information is what meaning, own Google to go. I'm too lazy to write.

based on the above data, we can identify users as independent individuals on the mobile Internet behavior, so as to analyze the unique characteristics of users, to achieve accurate advertising targeted delivery.

In addition, Microsoft uses a title GUID, but not very useful. And a lot of information is not available, such as the iphone does not allow the IMEI number, and then ios5 above cannot use UDID,IOS7 above cannot use Openudid. The rest of the memory is not clear.

In short, the main use of UUID and IMSI. If you want to know the unique identifier of the Apple device,

You can refer to the article: http://www.cocoachina.com/industry/20130422/6040.html or

Http://blog.csdn.net/x32sky/article/details/18864357?utm_source=tuicool

User-Unique identification code for mobile device ad serving