I heard that your app has a large number of users, it is really congratulations, you finishedUser operationsThe first step – open source, but don't be happy too early, the user just gave your app a chance to come here and have a look, as to how to let users stay here to play is the next problem that operators need to Solve. Here are three dimensions for you to Dissect.
I. Product content kept up to date
before you look at this section of the article, ask yourself what your app can do for users and what needs to be Addressed.
Here's How the new user opens the App:
• Users open your app, look at the eyes, feel no meaning, turn off the app and uninstall, the user Churn.
• Users open your app, feel a little meaning, after a few days to open again, or the same content, turn off the app and uninstall, the user Churn.
• Users open your app, feel a bit of meaning, open the next day, found that the content updated, more Interesting. The third day opened again, and new content was found.
believe that you see here, everyone already know what the box fungus to say, your app to attract users and make him continue to use, the first factor is that your app content to stay Updated.
the Knowledge Quiz Community is a content-driven product that is primarily a combination of PGC (expert content producers) and UGC (ordinary content producers). Expert content producers will have more followers on the platform, and the content they write will be recognized by most people, and ordinary content producers will respond to topics of interest to Them.
The unique sort, makes the quality content by more people to see, an ordinary content producer, if can write the high quality content to be seen and agrees, and the ordinary content producer obtains the point of praise than the Expert Content producer high phenomenon also may appear. The sort of content that is known to enable ordinary content producers to answer questions continuously on the Platform.
Clove Doctor official know the account answer "sweat is really detoxification" this issue, get 15,000 Recognition.
the question of how to work hard to become a very powerful person has been praised by the general content producer for 114K.
users came to know, found the answer to the question, at the same time, other popular answers to attract users to view, in the knowledge of ordinary users can also get very high approval, coupled with the understanding of an invitation to answer mechanism, the user from a content consumer into a content contributor, the contribution of the content is consumed by other users, Completed a closed loop of content flow. This will ensure that the content is constantly updated, users will be willing to stay to Play.
Two. The existence of social relationships
career Social services LinkedIn has boosted Linkedin's PV by 41% by providing people who might know them, helping users connect with them, and adding more users to the new user, who will come back from time to Time. The social relationships that exist within the site allow users to stay and start using the Site.
the presence of social relationships increases the chances of users using the product, and in social relationships, it can be divided into social relationships of acquaintances and Strangers.
1. Acquaintances Social relations
Many apps will ask when They're first opened, whether they're allowed to see your Phone's address book, and see what friends are using it, because the presence of a social relationship increases the chances of users using the product, and if someone uses the product in a circle of acquaintances, the user is more likely to stay and play.
What you need to do in this part of the operation is to direct your users to sync their contacts and see who is using the app. And if you are the first user in the circle of friends, it doesn't matter, the Shrimp Music app provides users with the ability to create two-dimensional code, the User's friends can scan the QR code to become users in the Shrimp app Friends.
2. Social relationships with strangers
after connecting to the address book, you find that no same friends use the software, the user will be lost, not necessarily. The app helps the user form a chain of strangers, one that can view nearby people, add strangers as friends, and another way to recommend people who have the same hobbies as users by listening to Music.
in the Shrimp App home song list recommendation, in fact, also has a strange social relations, shrimp Home song single recommendation, according to the user recently listen to the song list recommended similar songs, in the details page of the song list, like and review two features can help users complete the social of Strangers.
• User A creates a song list, User B after listening to the song list, the list of songs to collect operations, User A received a prompt, there are users to collect your song list, prompting users a stream of songs to add a new song.
• User A creates a song list, user C after listening to the list, the song single comment, User A reply to user C's comments, the two completed a Stranger's Interaction.
Stranger Social is the user operation in the social relationship of a best point of force, click on the collection/like, users can receive reminders, This behavior for users play a positive role, in order to get more collection/like, users will continue to add new songs to the song list, improve the User's stickiness of the app. When users interact by commenting on this feature, they are already a social behavior of strangers, and two of people have become friends with each other after many interactions and become loyal users of the shrimp music app.
acquaintances ' social relationships are a great way to stay in the app with two of people who are already in a social relationship, but if users don't have apps in their friends ' circles or users don't want to bring their social relationships into the app, they need help building strangers ' social relationships, interacting with strangers, Let the user stay in the app.
three. Develop user habits
the above two points, just let the user stay, there is no way to let the user not only stay, and remember to often come back to see? This involves a user's habit of cultivating the Problem. In the cultivation of user habits, operators are required to help them adapt to the rhythm of their operations and to anticipate operational activities. Common user habits training methods are active and user Motivated.
1. Planning activities of interest to users
activities not only can be the most effective in a short period of time to achieve an operational goal, but also for the training of user habits to Help. E-commerce app in the discount promotion, Jane book app in the writing contest, the Group Loan Network app time-limited interest rate coupon, is a form of Activity. Before the event planning, you need to find your own positioning, your app is suitable for what kind of activities, and this activity will attract users to Participate.
by planning activities that are of interest to the user and engaging the user, if it is an activity that helps the operator to achieve the operational goals, consider turning the activity into a recurring Activity. previously, the box fungus wrote an article about developing user Habits. In this paper, from:
1. Improve the operation cycle plan;
2. Use the key nodes to make long-term strategy design;
3. Communicate with product personnel and developers;
4. Follow the competition and see what has happened recently;
Four aspects focus on how to cultivate the User's usage habit through the activity method.
2. User Motivation
user Incentive system is mainly to stimulate users for a long time to complete a specified behavior to obtain incentives, thereby increasing the user's way of leaving costs, training users to use the Habit.
the most common sign-in is a user incentive, users sign in, get points, and then redeem points for the corresponding Benefits. Medals are a display of user points/identities, and a beautifully designed, limited medal can also be effective in stimulating the user to complete system-specific behavior.
is the application of the league sign-in page, the user signed up after the account, will trigger the check-in function, completed check-in behavior can earn Points.
user habits can be cultivated, interesting activities and cyclical activities will let users have expectations of activities, and often come back to look at, and user motivation is through the long-term stimulation of users to complete the specified behavior, to help users form a habit of use, both methods can be more effective to cultivate user habits.
Summary: The three dimensions described above, from the perspective of product and operational analysis of how to let users stay, when your app began to have user attention, you should pay attention to the user retention issues, to know that recall users can be more difficult than the user pull New. So user operation or need to be in the user retention on the Force.
source: Everyone is a product manager
User retention issues How to break, these three dimensions for your doubts
