[VIDEO] Product marketing take good electronic products, Peter Belanger is how to take pictures of Apple products

Peter belanger– He's the photographer who flipped the picture of your imaginary Apple product. As Peter of San Francisco's top product image designer, he also owns EBay, Nike, Pixer and Square customers.

Let's follow the lens and see how the foreigner deals with electronic products like Apple phones. How to play light, later how to make the effect and so on.

What kind of photographic equipment is used?

Canon 5D Mark Iii. The common lens is 24-70mm, which in most cases applies. I am impressed by the depth of field that this 2.8 aperture lens brings.

Is there anything different about shooting for Apple products?

Apple's work team is often designed to make plans and drafts in advance, and my job is to turn these drawings into photographic work. We first select the angle of the product and then put it into the photographic light. The materials of Apple products are carefully selected and processed, so you need to carefully consider the light you take to accurately represent the quality of your product. I'll start with an angle and think about how to represent the product's workmanship and material.

When this process is complete, I will go to the next step. And this is the most challenging part. I need to have a precise grasp of each angle and composition to meet the customer's demand for outstanding product characteristics. It's like working with pictures on Photoshop. You can't solve all the problems in one layer. I think of different levels of light combinations as different layers to achieve the best results.

How do you balance actual photographic effects and post-processing effects when you create?

I try to use my camera to get the results I need, but every photo has to be processed later. No matter how fine the production process is, when you enlarge the image 100 times times, you can always see something that the naked eye cannot detect. Some of the seemingly complete, smooth appearance, once magnified, will have some minor scratches and flaws. Sometimes I use a photographic method called "self-Destruct": I shoot from different angles, and then use Photoshop to combine the results into one. This approach works well when I need to avoid some real-world situations or need to make some effects that the camera can't achieve. When I was designing the cover for the Broken Music Box last year, I made a combination of carefully crafted images into a composition with excellent lighting.

What tools and software do you use at work?

In terms of software I will use Aperture to convert Canon's RAW format photos, Capture one to convert Phase one's raw format photos, and Photoshop. The Xscope is a small but efficient software. Evernote and Dropbox can help me achieve paperless office and material, blinkbid for bookkeeping. Usually I will update my photographic equipment in time. Until last year, I only Profoto equipment, and then added Broncolor equipment. In the studio, I was using Phase one's digital back machine with Sinar X camera module, and Phase One645 camera system. Generally used in outdoor Canon 5D Mark III.

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[VIDEO] Product marketing take good electronic products, Peter Belanger is how to take pictures of Apple products