[Web App] Pizza Hut Express product design ideas

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Customer motivation of the Product

That is, the customer's positioning and requirements for this product. Different products may vary greatly in terms of functions or design. The most common is follow-up products, such

A mobile phone to be sent

Product design motivation

In addition to implementing the concept of product functions (effectiveness), it is also necessary to reduce the time (efficiency) for consumers to log on to the website and preview orders, and make consumers accept and like to use the home delivery (satisfaction ).Effectiveness, efficiency, and satisfaction are criteria for determining product availabilityIn user-centered product design, it is used as an indicator to measure product quality. Based on the understanding of the market, users, and products, product designers establish value tendencies that meet the availability requirements, and run through the products.

Although good designers are good at integrating products, functions, and user needs, it is difficult to avoid disagreements with other project members and customers on some issues, at this time, the study of user motivation becomes the basis for judgment.

Product user motivation

It is impossible to get a perfect solution that is satisfactory to designers and customers and meets availability requirements immediately, the design team introduced the usability test of the low-income genuine original model for gradual design iteration, and tried to solve the key problems in the design by finding out the motivation of the user.

One misunderstanding of usability testing is that it takes too much time and money. The premise of misunderstanding is that a mature and complete test may take several days for preparation and testing. after a certain period of time, the data can be organized and the analysis conclusion can be drawn, the resulting time and recruitment costs are not conducive to the project.

Home Delivery mobile phone

Even if the iterative test is fast, the recruitment user standards are also very important to ensure the effectiveness of the test results on the product. The team considers the characteristics of the products, user characteristics, lifestyle and values, and attitudes towards technical products of the Home Delivery brand to develop recruitment criteria: Age

At the same time as the recruitment, the test script is designed to give the tested users a scenario-based environment and sort the task sequence to conform to the real habits. One type of task is to observe and familiarize users with the interface and provide feedback on the interface. Another task is to set up a typical task of the product. For example, you can click three subtasks to complete the task.

Because of the functional and visual limitations of the wiremap prototype, the user may be more confused than the post-release tests. Therefore, it is very effective to think about the sound during execution. For example, you can hear the following user voices when testing a certain version of the homepage:

"If it weren't for me, it would win the home delivery.

"I don't know what are the differences between the promotion pictures and the discount list"

"Click" preview menu "and I thought it would enter the menu. I did not expect to select another course type"

"I will first check whether there is anything I like in the discount list. If there is one, I will order it directly"

Some of them are confused (

Based on the feedback from other users and subsequent iterations, the final homepage solution is as follows:

The direction of the designer's original home page solution is: concise and clear, highlighting the core functions of ordering orders, and presenting the functional portals that users need on the home page. However, in the test, it is found that the user is driven by three motivations in different directions after entering the home page:

(

(

(

Therefore, in addition to keeping the core function of ordering meals, the Final Solution uses

Another valuable discovery gained from the test helped resolve the differences within the project team. There are different schemes for the ordering interface designers:

A more complex solution after testing data statistics

Solution

Solution

The final online order page is as follows:

Solution

Similarly, when users do not need to concentrate on a single target, the special highlight elements are also superfluous. This is the prototype of the rejected settlement interface:

Local

Conclusion

Mining motivation is not a black-and-white single option. With the support of the subsistence allowances test, we can use motivation to determine which elements of the product are beneficial and which elements are useless, and finally form a product solution with remarkable results, achieve a win-win situation in terms of quality and efficiency.