Webmaster sharing: Some experiences on website operation team construction

Small and medium-sized enterprises occupy a large market share in China. more and more small and medium-sized enterprise managers are aware of the long-term benefits brought by network marketing, therefore, the recruitment of a professional network marketing personnel to take charge of the website has become more and more important.

Small and medium-sized enterprises occupy a large market share in China. more and more small and medium-sized enterprise managers are aware of the long-term benefits brought by network marketing, therefore, it is becoming more and more important to recruit a professional network marketing personnel to take charge of the website. However, as a small enterprise, they do not want to spend a lot of money on the establishment of the operation team, as a result, all the hard-pressed SEOer, artist, program, promotion, and editing jobs that we often mention are undertaken by one person, but with my personal experience in optimizing the road, it is very difficult for such a state to achieve a good effect. after all, a person's ability is limited, and Baidu algorithms are changing more and more frequently. if this is not the case, your website will be K one day, now you have to start again! Therefore, I strongly demand that qualified enterprises still need to build a professional team so that they can go further on the road of network marketing. So what kind of personnel should a professional team provide? I will share this topic with you today.

First of all, we need to have a team's backbone, namely, the team's supervisor. for the time being, we should call it the leader (this is a bit like the "leader" in Tianlong Babu ), the daily task of the supervisor is to allocate work tasks, analyze data, and sort out more and more external resources for the use of external chain personnel. every day, the supervisor must specify certain tasks for the team members, for example, to achieve a certain amount of originality and release of external links, the successful operation of a good website can be achieved only through consistent execution, only unremitting implementation can achieve good results in the future. The team supervisor is the person who can guide everyone on the right path.

Programmers, this need to be divided based on different situations. Nowadays, many companies use open-source programs for secondary development to save website construction funding, in addition, there are many platforms that need to be promoted in the company, such as malls and forums, which are now more and more used on official websites. if there is no program (it is better to be familiar with a source program ), problems such as Discuz, dedecms, and ecshop often occur, and websites are paralyzed. this is very bad for search engines and users.

Edit one. The main job of editing is to write articles in the station. this is the most important place for me as an old webmaster. I have previously worked on local portal forums, game forums, the most annoying thing for me is the writing of original articles. The Portal forum may be fine. as long as you can make full use of online and offline activities to mobilize everyone's enthusiasm, the original articles are not a problem, users are also happy to share with you, but I am deeply touched by the fact that game forums, strategies and operations for different types of games, cannot be written for games I have never played. In addition, the requirements for editing are getting higher and higher. it is necessary not only to be original, but also to expand the long tail around keywords, and sometimes to write soft texts, so as to test the level of editing, to introduce more traffic.

The content of an external chain specialist is king, and the external chain is king. this is the everlasting SEO truth. now many webmasters are talking about fewer and fewer channels to publish external links, in addition, the external chain is becoming increasingly difficult to do. The external chain now focuses on quality rather than quantity. only by gradually mining external chain resources and resolutely implementing them can we get good results. Currently, the main external chain publishing channels include blogs, forums, and classified information. favorable resources such as blogs and forums must be sustained for a long time, A blog must be original before it can be well indexed, and there cannot be too many anchor links. Currently, only when the Forum reaches a certain level can it publish an anchor link, therefore, external chain personnel must sign in every day. only after resources are accumulated in the future can an article with an anchor link be published.

Planners and planners can be professionals with strong copywriting skills. Now Weibo and micro-movies are booming and occupy a large self-media market. therefore, good ideas are very important, we will launch a micro-film shooting in the future like our haoltai dress. it is about the theme of "looking for the most beautiful working clothes". This idea was developed by us, maybe you don't know. sometimes a good short microblog or video with images and texts can make your company or product more familiar.

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