Website SEO optimization

Now some small and medium-sized e-commerce website, in the optimization of the following several difficulties: 1, small and medium-sized e-commerce products are usually less than 2, targeted keywords expand difficult, 3, the content of the website is not available. Website User Experience building is the website SEO optimization of the king, like each of us personality, personality impact life, the site user experience is good, site visitors like this site, even if the search engine to your site all k light, for you will not have a great impact. The user experience of the site is reflected in two indicators, the first is the site's bounce rate, the second site visit time. So what should we do to reduce the bounce-off rate of the site, increase the number of visits to the site? Today we will talk about some experience:

Site Bounce rate is the site visitors to the site, immediately shut down the site and site in the proportion of total traffic. What is the reason for the website visitors to turn off our website at once? If you visit a website, you will probably shut down a website for some reason. I think there are two points:

The first site is slow to open

When there are users through search engine search keywords to reach our site, if the site is very slow to open, users and so on a half-day page can not be displayed. The user will immediately click on the Red Fork in the upper right corner and turn off your website. This is a no need to think about the conclusion that you can not open the site, I rely on what to wait, I have to wait for the time may have been on other sites to find the answer.

The first problem we have to solve is the speed at which the website is opened. About the speed of the Web site, can be optimized from the perspective of the server: the site to the domestic, using two-line space, increase the bandwidth of the server, such as the previous use of 10M bandwidth server, now replaced by 100M. That sort of solution.

Second, from the website itself to optimize:

1. Reduce the page code volume:

A. Compressing the web header

B. Using relative addresses

C. Do not use table. Use DIV+CSS for site layout

D. Use small volume images (or fixed large size) to suggest that the site size does not exceed 100k.

2, JS processing, including:

A, put the JS code in the page footer.

B. Combine JS to reduce the number of requests.

But these are the general Web site should be considered, but for some of the code does not understand the e-commerce, how to let their own shop search volume to improve, reduce the bounce rate of the site, increase the length of the site visit, so that their product exposure rate quickly improve it?

One, identify core key words and extend long tail words

1, the choice of key keywords

The main keyword Choice standard has two, one is to see Baidu's pay promotion is not much, if the front has 8-10 Baidu promotion website, such keyword brings traffic is very little. The second is to see how the opponent is optimized, is not a professional staff or team in the optimization, just one or two such a site is more than the opponent is only a matter of time, if the majority of competitors have a professional optimization team, the use of Professional optimization tools, optimization software, optimization costs are not too large, ranking and very stable, key words and desirable.

2, mining long Word keywords-small and medium-sized e-commerce sites are engaged in the sale of popular products, so many are hot keywords, we do not need to take the words to participate in the word, we need to make full use of product advantages to expand the long tail keywords, such keywords targeted strong, high conversion rate, optimization ranking is not difficult, Long tail keyword is to defeat a rival to win a magic weapon.

Second, the user's experience is good

The only purpose of e-commerce is to let customers have the needs of their own website to buy things, a good user experience can greatly enhance the customer's desire to buy, in the optimization of these links to do in place: from the purchase before the browsing, inquiry, check to the after-sales express all need to do the finer the better, to provide customers with satisfaction, Sincere service experience. For example, a detailed description of a product, the picture is not good-looking, how to pay, order inquiries, etc. need to pay attention to. In addition, because the mall web site pictures, the speed of the server is also directly affect the level of user experience, in order to reduce the site bounce rate, increase the length of the site visit, buyers will buy your things.

Three, the station inside optimization

E-Commerce Site page as far as possible to achieve a concise style, generous, rich color, product lights clear, primary and secondary order. Product description can not be uniform, product images to be attractive, pictures and text collocation can let users understand the performance of the product, so that visitors to see a look after the second eye, want to buy your products.

Four, off-site optimization

"Content for the king, outside the chain for the emperor", e-commerce site ranking inseparable from the construction of external links. But outside the chain construction need to pay attention to several points: 1, links, find the same product category of the site to the homepage of the Friendship link (if it is the whole site link is better), links are all outside the chain of the highest quality outside the chain, webmaster must go to do the addition of links, but to pay attention to the link to step-by- 2, the diversification of the chain processing, can be in some forums, blogs, business-to-business platform, question and answer platform, community platform, Weibo platform, such as the establishment, the wider the better the platform. 3, the analysis of competitors outside the chain of construction techniques, a number of different competitors outside the chain of construction techniques are not the same, if you can do the other side have you have, the other side did not you also have some outside the chain, ranking over the opponent or problem? 4, soft text type outside the chain. As we all know, soft text outside the chain of quality and quantity are very good, so you can write more soft text with a chain on your site. 6, the chain construction must be stable and regular, do not do a lot of day and then many days do not do, so the optimization of the site is very unfavorable.

The analysis of the above factors, want to make your site more traffic, reduce the bounce rate of the site, increase the length of the site visit? You can use lazy ant company's SEO optimization software to optimize your products, the effect is good.