WeChat public platform Quick Start tutorial Part6 WeChat operation top 10 issues

I have been writing quick start tutorials for about a month and have received more than 1000 user questions. thanks for your attention to this tutorial. most of the questions are the same, therefore, to facilitate indexing usage

I have been writing quick start tutorials for about a month and have received more than 1000 user questions. thanks for your attention to this tutorial. most of the questions are the same, so in order to facilitate the use of indexing, I have compiled an article titled comprehensive answers to public platform questions. you can first check if there are any questions you are looking.

This time we will talk about the topic "operation" that everyone is very concerned about. the operation difficulty of public accounts is indeed higher than that of other tools. after all, public accounts are relatively closed, it is not easy to get users' attention. It is not omnipotent. not all industries are suitable for use. we recommend that you take a look at the following ten items before doing marketing.

I. survey the industry and regional User base

Why is the first research on the industry and regional user base? Because there are currently 0.3 billion users, this proportion is not very large compared to the number of countries with over million users, not all industries use it, therefore, you must first understand that there are not many people in your industry and how many people are using the store in the city or region. if the number is small, you are not recommended to use marketing.

2. it is a marketing platform for maintaining customer relationships

Many of my friends mistakenly understand that, like Weibo, it is a platform for developing new customers. In fact, the main function is a marketing platform for maintaining customers and enhancing customer relationships, users will pay attention to your enterprise or product only after they have a certain understanding of it. Therefore, if you want to find new customers, it is better to use Weibo.

3. what you do is not positioning, but determining the style

Unless you are a self-media user, the company's products and corporate culture have already been positioned for your public account, so what you need to do is set the content style and role style, if you are a creative household item, you may wish to put some interesting content, such as architectural design, creative art, and creative furniture. The role style is that you are the operator of the public account, whether you communicate with users as common customer service, or communicate with fans as a distinctive enterprise representative, such as Durex, their customer service is called Du and Du has his own personality. due to Du's language style, many fans are attracted to worship it, so the relationship between fans and enterprises will be enhanced, this increases the trust and consumption of fans. Therefore, content and role style are the focus of attention.

4. provide content guidance for public accounts

I found that although many customer accounts have been registered for half a year and many articles have been added, they did not provide content guidance. after paying attention to the user, they only receive a promotional message, the user is not prompted about how to obtain more information. At this time, you should learn about China Telecom's No. 10000 customer service center. after the communication, enter 1 as what to do and 2 as what to do. Therefore, the welcome information must be included in the operation guide prompt, in this way, the user can understand how to use your account, which can greatly reduce the user's risk of removing attention.

5. provide content based on user preferences

When you have a certain number of users, you will receive a lot of feedback from users, and you will know what angle users usually use to view your articles or information, in this case, you need to use excel to collect user data, perform targeted analysis, and provide content based on the data analysis user preferences. Recently, a popular online TV series named "House of Cards" was filmed based on user data analysis.

6. the most effective network promotion channels

There have always been a lot of people asking about how to promote the public account is the most effective. In fact, soft text is a good choice. of course, your article should be valuable, the "quick start tutorial on public platforms" written by Liu Zijun gets users by sharing value. You can share some industry technical or industry experience to add public account information in the article, so that your target audience can understand you. If you have weibo and many active fans, Weibo is also a good choice. Finally, the company's official website and industry forums.

7. physical store promotion methods

The best way to promote a physical store is to put a QR code in leaflets, store x-frames, and internal decoration. it is better to paste a QR code on the product, however, customers who simply post a QR code do not receive any benefits and will not pay attention to you. Therefore, they must join the promotional discounts and get any discounts immediately by adding a public account, this will attract the customer's active attention, but this is not enough. after the customer completes the consumption, it is likely to cancel the attention. Therefore, a connected activity combination should be set up, for example, regular lottery drawing after the customer pays attention to it, let customers pay attention to your public account messages on a regular basis.

8. how to attract users to pay attention to accounts

In addition to adding a QR code to your own resources, you can also start with details, such as the account name, profile picture, and introduction.

1. First, let's talk about the name. The name cannot be the official name of a certain brand. This way, like the official website of the company, makes everyone feel that there is nothing to be seen. it is best to simply add a brand name or brand name to an industry term, if your brand is not well-known, you can use the brand name and industry term to name it, for example, clothing wholesale of a certain brand, so that users can search for clothing wholesale to find you, many accounts have received thousands of attention in this way.

2. then there is the profile picture. now we are more popular with Weibo or product pictures, such as Xiaomi mobile phones, some of which will show the company's brand cartoon characters, and the company LOGO, this is based on the enterprise's brand promotion needs. if there is one, the first choice is the brand cartoon character image.

3. it is best not to write a company profile or the company's main business, but to highlight the account personality and help the customer solve any problems or preferential information, for example, "only gossip can save the Chinese internet and only gossip can save Chinese entrepreneurs. Who do not care about gossip ?" In addition, the introduction to the Starbucks account "get more coffee knowledge and experience more exciting activities. join Starbucks third-party living space ." If you are a restaurant or chain enterprise, you can write the promotion information in the introduction. for example, if you are a restaurant or chain enterprise, you can directly write "send buckwheat tea first come first served"

9. event planning

The first consideration for event planning is not how much discount you have or how much discount you have, but whether your activity is interesting and how to make good use of the uniqueness of the function, and can be perfectly integrated with commercial activities. For example, Starbucks once sent a text, and then let everyone finish reading the text within 10 seconds to participate in the activity. this method not only enhances the user's sense of participation, but also perfectly integrates the voice features, in the future, you can also select the user to make the most interesting speech and share the excellent recordings with everyone. This not only gives the user a fresh feeling, but also leaves a deep impression.

10. operation customer service of public accounts

I believe that many companies or weibo accounts work with internal staff of the company. This may be a problem left over from the Weibo era, but it is different. the enthusiasm for user interaction is high, since I wrote the tutorial, I have received nearly messages every day, of which 20-30 are users' questions. On Weibo, when I asked a few questions a month, I did increase a lot. Therefore, it is best to provide full-time customer service for marketing.

If you want to communicate with me about marketing, you can add my public account: liuzijuncom or search for Liu Zijun.