What are the basic settings of website SEO, general optimization of which places

Website SEO mainly do the following 8 points of basic setup and optimization:

1, the Site keyword selection (title, keywords, description)

TKD is a basic element of the site, title, key words need to be carefully selected, one but not easy to change the late selection, or it will result in site collection, weight decline

2, the website code META tag Add (H1-h6, Alt, B)

Search engine spider for h1-h6 and other meta-tags are very important, can improve the site spider crawl, increase included

3. Does Sitemap have

Site map is done to crawl spiders, let spiders crawl more site content

4, the site chain navigation (bread crumbs, the upper and Lower chapter)

Web site chain can better let spiders crawl site links, increase the inclusion

5, website article fixed-time quantitative update

Weekly Regular, quantitative update articles, develop search engine spiders crawl habits, to reach the site of the article faster included

6, external links outside the website

The media, from the media, the community forum for the soft text, the outside chain send

7, Exchange Friendship Links

Can link the trading platform, link exchange groups, friends of the site to link the site links, increase the weight of the site and drainage.

8. View and modify the robots.txt file.

robots.txt file is used to tell the spider what links can be crawled, what links are not crawled, there are external links need to add into the robots.txt file, do not let spiders leave the site, causing the spider to leave

The above is the basic setup, if you want to have good optimization results, but also need to do the following:

The first step: a combination of their own website content to find some keywords (it is best not to find too hot keywords), search in Baidu, if the results appear in all the site's homepage, give up; if most of the pages are internal, this keyword can be used.

The second step: Find the top three sites, put their title, description copy down, organized into suitable for their own, must be better than the original layout of the page, more reasonable. Then, make a good link.

The third step: The new station basically have no outside chain, also cannot control, can temporarily give up, but inside chain can control. The most important index to do inside the chain is the site links do not appear dead links, accurate links with each other. In this way, the search engine is more excellent in the eyes.

Fourth step: Do meta-optimization, page layout optimization, internal link optimization, and so on, you can think of the optimization methods are used. At the same time ensure that the site content updates, not too frequent, also cannot not update.

The fifth step: the appropriate initiative to submit to the search engine portal, exchange the same type of friendship links, optimize the site is best to build station optimization, finally in the promotion, which is in line with the natural development of the site law, at the same time by the "K" wind direction is also low.

Add one point: no SEO company or individual can guarantee that a keyword must be able to do the first place, the factors that affect the ranking of keywords too much, and the search engine algorithm is often changing, therefore, we often need to learn to learn the latest SEO knowledge.

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What are the basic settings of website SEO, general optimization of which places