What areas of social media marketing can be outsourced

Source: Internet
Author: User

Article Description: Should we outsource social media marketing?

Time is a big problem in social media marketing. Just by communicating with people, social media can take up a chunk of your day. And now technology is changing. It is almost impossible to keep up with all the new tools, software, technology, and social media best practices. Naturally, people have resorted to social media advisers, agents or contractors to do social media work.

advantages and disadvantages of social media marketing outsourcing

It's a good idea to get help from outside, especially to avoid the bad impact of your company's image reputation. For you, is also a shortcut, do not start from scratch, you can answers profit from it.

This is also a potential danger when you're not just asking for help, but putting all of your social media activities on the side of an external agent that is isolated from the company but also represents the company in social media.

It seems strange to say that from the mouth of one of my social media advisers. You might think that I would be able to support social media professionals and give them more opportunities to make money. In fact, otherwise. I think this is a problem, and it is our duty as a consultant to help clients draw a boundaries.

I think consultants should focus on training you or your staff, or help you recruit people with the right skills to join the company to learn about the company's processes and culture. in my opinion, the consultant's work is done when the company no longer needs a consultant (except when there are problems to help solve or when the social media has a new development change to let the customer know).

Yes, it's help, coaching and advice. Will I suggest you outsource? The answer is no. don't twist my meaning. I'm not talking about how bad outsourcing is, and I know that your time is rarely very valuable.

a few things to consider in social media marketing:

1. The outside world cannot grasp all the facts-for the outside of the company, it is very likely that you will not even be able to instill in him a very limited number of people in a building. How much time can you save if they keep asking you to answer questions?

2. You may be stuck or even in dire straits-the more complete the outsourcing, the less likely you will be to get back to the company. If your subcontractor is screwed up with you, can you make sure everything is okay? Maybe you'll find that your fans are gone, or that the subcontractor will make you look bad if you just click Two.

3. The subcontractor has no power to decide and act-if someone has a problem finding someone inside the company, the problem is usually solved quickly. And an outsider's choice is limited, even because it is not in the position to be powerless.

4. Corporate culture needs to be delivered with precision-not one member of the company, and it is difficult to convey a company's culture appropriately.

5. Internal employees are more motivated-when you work for a company, nature is more sense of ownership and loyalty than an outsider.

6. Industry terminology and details will haunt the subcontractor-the company's customers, media contacts and real niche geek habits using industry terminology and abbreviations. How far can a layman master these things? Is that convincing?

7. One of the great benefits of social media is communication-if a person is desperately trying to look like a niche, your company will not have all the benefits of social media exchange. Will you invite an actor to attend the trade show?

8. Ask a freelancer to communicate for you may endanger the brand-at the critical moment, will your subcontractor be reliable in speaking?

What areas of social media marketing can be outsourced

Well, I may look a bit too pessimistic and negative, but with your supervision and management, some areas can be safely outsourced:

1. Content formatting and editing-grammar and design you may not be the strongest, but you have something to say. Well, someone to help you polish it, and then you say it.

2. Friend Request-Before you finally pass the request, you can find the agent to help you screen fans, lists, friends requests and communication in the garbage

3. Find Content-you will find that the subcontractor can find the information you want more quickly and efficiently.
4. Bookmark submission-The work that does not involve dealing directly with people can be delegated to agents or software as long as you follow the service rules and contribute valuable content.

5. Audio and video Editing-if your multimedia level is limited to clicking on that big Red recording button, don't worry-ask a professional to edit, beautify, and enhance your efficiency. They can also provide advice on how to maximize the use of the material in your hand.

6. Content upload-Your time should be spent on income generation, not on uploading progress.

7. Brand monitoring-ask people to monitor the content of your brand on the network and respond to it in a timely manner, rather than waiting for reports and findings.

8. Recording text-If you speak better than you write, record what you have to say and find someone to write the text. Audio can be put on podcasts, and transcripts can be sent to blogs or as social media responses.

9. Manage blogs and fan pages-delete rubbish, check links and deal with competition items, etc., can be given to the assistant to solve.

10. Software and IT management-find professional technicians to manage your software upgrades, data backup, security, etc., to avoid worries.

Bottom line: Avoid outsourcing your # relationships

The best things to outsource include: no personalized response, simple systems to operate, or sharing and optimizing your existing work. Poor outsourcing seems to make people feel that false deception is even overlooked. So what's the answer?

In my opinion, the best answer is: or train social media insiders and provide ongoing support, or recruit people with the appropriate skills and enthusiasm for your product, service, or industry to enter the company, provide quick numbers for key contacts in his company, and find out when the situation occurs.

This article link:http://www.socialbeta.cn/articles/outsourcing-social-media.html

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