What data should be collected and analyzed for creating a new website?

When you know how many people visit your website and how long they stay, now we need to start further research to find out how many of them are your customers. The old saying goes with the cloud: Know yourself, know yourself, and know what you want. This rule applies, of course.

When you know how many people visit your website and how long they stay, now we need to start further research to find out how many of them are your customers. The old saying goes with the cloud: "Know yourself, know yourself, and know what you want ." This rule also applies to your website conversion rate and users' opinions on your website. After obtaining the website data, the next step is to collect and evaluate the sales data and provide as many customer feedback as possible. When you create a new website, this information will be of greater help to you, because it can tell you what is feasible on the existing website and what is not feasible. For example, if you hold a promotion activity, such as buying one get one free or selling a popular product at a lower price, you can put it in the "what needs to be retained" area of the list ". If you find that a page has never been accessed or complained, you can put it in the "what to discard" section of the list ".

So where can we find these valuable information? Very simple. I think you can check the previous sales records of the website first. These sales data can clearly tell you which products or services are selling well and which are not welcome, so that you can further understand what the customer actually needs, then they provide more such products.

There is a saying: "If you do not know where you have been, you will not know where you are going ." Now you need to collect the existing sales information to identify the current situation and set the goal for improvement. After all, you do not want to know whether your sales have been increased after so much effort.

You should often collect and analyze sales data. if you cannot do this once a week, at least once a month. Therefore, the editor believes that the following information should be determined:

1. conversion rate

It refers to the proportion of users who actually become customers. To obtain this number, you should divide the number of transactions completed in a specific time period (days, weeks, months, quarters, or years) by the traffic in this time period (number of independent visitors ). For example, if an average of 100 transactions are completed each month and the average number of independent visitors per month is 5000, the website conversion rate is 2% (100/5000 = 0.02 ). This means that to complete a transaction, 50 users are required to access the website. You can also switch to the Google Analytics page to track the website conversion rate.

The average conversion rate has always been controversial. Some websites have a conversion rate of only 1%, while some websites have a conversion rate of as high as 25% (there are many regular customers ). What is the conversion rate of your website? Everyone agrees that the higher the conversion rate, the better.

Note that increasing website traffic does not necessarily increase the website conversion rate. In fact, if the website traffic is increased without improving the user experience, the conversion rate may decrease, because more visitors will come to your website, they leave without buying anything or services; or they do not find what they need and do not plan to access it again. The most effective way to increase the conversion rate is to first improve the functions and quality of the website, and then attract more users. The longer the user stays on the website, the more he uses the website, the more likely he will become a customer and become a regular customer.

2. best-selling products

Obviously, you can find the best-selling product based on the product sales. Let's take a look at the location of each best-selling product on the website, and try to put it in the location that is most likely to be seen and purchased by customers. If the best-selling product is not on the homepage, move it to the homepage.

3. unsalable products

If you sell different products, you should track the sales of each product. If a product or product of a series is better than other products, you can see its display location and display mode on the website. If a product or product of a series is not sold well or has no sales at all, you should move it to a non-conspicuous position and then place the product in this position. You can also consider changing its display position and display mode. Is it hard to discover? Is the purchase path clear? Does it match your overall brand image? Is the content about this product (including text and images) attractive and suitable for your target market? If there are no images, will adding images be helpful? And so on.

If you try your best to improve the display mode but still haven't received any results, it means that this product is not suitable for your target market. If this happens, you can sell it at a lower price or put it on eBay.

4. regular customers

Can you track the website's regular customers and their ordering habits in an effective way? If you use online shopping cart/merchant account services (such as Yahoo), you can get these online marketing data from there. If your website does not receive credit cards, confirm the same name/order as part of the sales data collection and analysis process and create a database or workbook to track the information.

Why are these important? Because regular customers are your food and clothing parents, they should be treated like this. If you can understand the customer's needs and preferences and respond positively to them, they will pay close attention to them. Therefore, we must use all available strategies to increase the number of regular customers and try our best to meet their needs. You can make customers a fixed customer by doing more.

If your website does not have products or services that cannot be measured by sales, the data is not very important to you. However, when you notice that a user has more requirements, such as re-paying the order fee or constantly consulting and commenting via email, he must be put into the special customer list. Because this person wants to buy your stuff!

By appeal, you need to understand the customer's views on your website and their use of the website, so that the website can play a better role. Every detail is important!