What is the function of website navigation in Enterprise website construction?

The success of Enterprise website construction is largely related to the friendliness of the user experience of the website. do not focus too much on the design level of the website and ignore the roles of the website. In the end, not only the users are lost, in addition, the search engine platform is unfriendly, reducing the network

The success of Enterprise website construction is largely related to the friendliness of the user experience of the website. do not focus too much on the design level of the website and ignore the roles of the website. In the end, not only the users are lost, in addition, the search engine platform is unfriendly, reducing the effect of website SEO work.

Among them, website navigation is a key and ignored part of network construction. how can we adjust website navigation to benefit the user experience?

The website topic navigation must be a text link

Many enterprises add a lot of dynamic or JS code to improve the overall dynamic sense of the website in order to make the website design more advanced. Forgetting that these codes are not conducive to search engine indexing, thus reducing the SEO friendliness of websites and making the rankings and weights of websites unavailable, therefore, it is important to use text links for navigation of website columns.

Secondary navigation is required at the bottom of the website

Some enterprise website construction only pays attention to the main column navigation on the website, while ignoring the auxiliary navigation below. In fact, the navigation below the website is equally important, because Baidu spider crawling generally prefers the upper and lower places, so it is also advantageous to put some auxiliary navigation in these places to increase the keyword weight. For example, some websites are the target keywords that enterprises need to promote below, because these sites are also advantageous for website optimization.

Path navigation is required on the website page.

In addition to adding website navigation to the top and bottom of a website, website navigation must also be available on the inner pages. It not only allows users to know where they are when browsing the website content, but also is friendly to search engines, which is conducive to deep crawling of spider and increases the indexing and weight of the website.

From the above three points, we can see that the importance of website navigation is not only reflected in the user experience, but also beneficial to website SEO. Sometimes a small detail of Enterprise website construction determines the successful result of a website. Therefore, we must keep starting from the details during Enterprise website design and constantly pay attention to the user experience, improve the overall conversion rate of the website.