When Chinese information was scarce, new media debuted

When Chinese information was scarce, new media debuted

It is extremely important to be good at identification and timing. In all major undertakings, a person shall observe the time like a thousand eyes before starting to do things, and seize the time like a thousand hands.

-- Bacon, British philosopher

The three portals identify and grasp the needs and opportunities of Chinese users for hunger and thirst for Chinese information on the Internet. As described earlier in this book, the Chinese Internet showed the scarcity of Chinese Information on the Internet in 1995, which has become a major obstacle for more users to enter the Internet world, however, it takes several years to improve the status. After paying for the high cost and waiting for the Internet through the snail mail, Chinese users who are not easy to "Crawl" the Internet are confused about the full screen of English, except for the freshness, by clicking the mouse between the "HYPERLINK" and "HYPERLINK", even the Chinese words can immediately satisfy the freshness and accomplishment of our online news browsing.

When the Internet was first defined by the Chinese, it was incorporated into the concept of media. Once upon a time, the Internet began to become the fourth media after newspapers, radio, and television, become a topic for everyone. Network Media is a new media that grows along with the growth of current people. Its birth and development are shared by current people. The Development of China's network media is an important stage from the end of 1998 to 1999. The most important feature of this period is the formation of domestic portal websites and the comprehensive entry into the internet news communication field, this has laid the leading position in this field for portal websites, especially Sina, Sohu, and Netease.

The establishment of Sina News brand began in the French World Cup in 1998. At that time, Sina was also called "lifang online", recalling that Sina was the moderator of the sports salon at that time, and Chen Tong, executive vice president and chief editor of Sina, once pointed out that Sina was doing sports first and making news again. In 1996, the lifang launched the sports forum online. In July October 31, 1997, the Chinese football team defeated Dalian Golden State and lost its qualification to enter the world cup too early, in the early morning, a post of "Dalian Golden State without tears" by Lao Rong suddenly filled up the online sports salons of lifang. In 1998, Li Fang launched the World Cup website on the basis of ordinary times. At that time, Wang Yan (former chief executive of Sina) sent a large number of first-hand messages in Paris, there is a qualitative leap in the impact of clicks on the Internet. During the 1/4 World Cup Finals, Li Fang online set a record of 3 million visits, which was of great significance to the Sina brand. During the 1998 World Cup, the advertising revenue of lifang online reached 0.18 million yuan, which was definitely a small number at that time. In the next two months after the World Cup, the Internet opened a news channel.

If it was not the result of the Report on the French World Cup by Li Fang online (the predecessor of Sina), people might not think of it at all, A few simple Chinese online news and reports can bring so much attention and traffic, and gradually become a way of making profits. Based on the success of lifang online to meet users' "Chinese Information Needs", it was also because of the boom in the concepts of AOL and Yahoo, which spread from the United States to China, sohoo 2.0 was launched in as sohoo, China's first classified search engine; netease, which started from China's first Chinese email service in, also made a comprehensive revision in, taking the first step towards a Chinese Web portal. In, it merged with the US Huayuan Information Service, sina network was formally set up. Chinese websites that are struggling to think about profit, such as Sohu, Netease, Sina, and windows, have begun to strategically attach importance to the construction of Chinese content on the website, A large number of news editors and Chinese content service teams have started to transform to Chinese portal websites.

At that time, Chinese netizens were eager for and chasing Chinese information on the Internet, opening the door to "Attention Economy", marking the rise of the three major commercial portal websites (listed overseas in 2000, it also began to change the situation of insufficient Chinese information on the Internet.

 

This article is excerpted from the book "Da Vinci code of the Internet: A wave of secrets: An Internet that is mutually influential to 0.5 billion Chinese Netizens.

The book Da Vinci code of the Internet: Revealing the waves of secrets: the Internet that is mutually influential to 0.5 billion Chinese netizens has been officially published by the Electronic Industry Publishing House and compiled by mull he.

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