Which mobile marketing strong? Marketing incentive brand Tens of thousands of micro-Library

Data can not be ignored, representing the mobile era of the entrance, its membership has broken through the 800 million mark, and the public platform to register the number of enterprises, is already over 5 million. In this case, marketing has become a traditional enterprise into the mobile Internet mainstream marketing way.

It's just that. In the knowledge of so many people. Their perception of marketing is largely confined to the level of mass-mailing of public accounts, and in fact, marketing is a very large system, especially with the support of third-party service providers such as micro-libraries, marketing is not only a lot of other samples, but also a more platform-based role to play. Let the enterprise use mobile marketing to do more effective.
In the era of movement that is supposed to represent. Has sprung up a number of services to the ecosystem of third-party service providers, they are strong technology, rich and diverse marketing functions by the brand sought after, today I use their own micro-library platform to analyze. What the brand can do with the public platform.

What can micro-Library do to help the brand's marketing? Simply put. It can let the marketing breakthrough simple public account information disclosure mode. In a richer, many other meta-mode for users to serve the user to gather a large number of consumers. And dig deep into the user behavior data that can be used for two marketing. For example, the micro-Library provides a variety of applications for enterprise users. According to the categories can be divided into micro-library tools, e-commerce, lucky prizes, exchanges and interaction, enterprise display and other different types, users can be based on their own actual needs to manage. I have tried some of the applications, and here are just two simple examples to share with you the role of micro-Library in marketing.

challenge the Ice bucket. Micro-Library provides you with personalised gameplay
Before the time challenge Ice bucket is very fire, I first use the micro-Library to bring the "challenge ice Bucket" application to share with you how to use the micro-Library to do marketing. This is a very interesting little game, and before using this game. Users need to edit some of the content, such as what they see, like editing public account information.

Can see. Although the gameplay is more fixed. But there are a lot of things in the user can be customized according to their own needs, such as the game cover, ice bucket avatar, game instructions and so on. These aspects of the brand can be defined as their own things. And, in terms of the rules of the game also embodies a very strong flexibility, such as how many times per person each day, how many times per splash, how many points users can earn, and so on, reflecting the difference and personalization of this popular game side.

On the client side. Users just need to enter the "Challenge Ice Bucket" in the brand's public account to try out this little game, as seen. When you click to enter, you can experience the fun of the game, for example, with what you see.

The value of this kind of game is. It can enhance the communication and interaction between users and enterprises, add user viscosity of public accounts, and greatly reduce the cost of marketing for enterprises. Imagine how expensive it would be to develop such an app mini-game. At least 1,000,080,000 is a cinch. But with the help of a micro-library. Such a small game is almost effortless to get, and free of charge for users.
the vote on your fingertips, mommy won't have to worry about it. I can't vote.
A more traditional but useful application------voting system is described below. As a matter of fact. Voting system on a very many portals, it is the collection of netizens views and position of an important way, and in the era of mobile internet, this is also a very important tool. Especially for Brand enterprises, it is more important to understand how the user is thinking than anything else.
The micro-Library team is based on traditional technologies. The voting system is upgraded and enhanced on the mobile side, of course, we still need to set up the background before using the system, which includes voting title, voting map, voting instructions, voting restrictions, etc.

Once set, the user will be able to vote at the end of the phone.

For example, as seen, users can vote on the mobile side. It is not difficult to see, micro-Library to vote on the application of the interface design is still doing very well. Very clear and easy to operate. And. The user is also able to view the poll results, and the transparency of the poll is best demonstrated.

some inspirations for marketing brought by micro-Library
Given the length. I no longer introduce the application of micro-Library, through the above two examples, we are not difficult to see. Micro-Library Marketing to the brand is also very important, it can bring the following several inspirations for marketing:
First, marketing should be built on the basis of rich applications. Assuming that there is no rich application, marketing is very difficult to achieve the desired effect, can imagine that the subscription number of one message per day is not enough to push the information, and, such an active push mode will cause great damage to the user experience, can say thankless. and has a wealth of applications, and to provide users with the opportunity to proactively access. Users are more easy to accept, so the brand's marketing talent directly hit the hearts of users.
Second, the micro-Library to the platform for the expansion of the very good, in the application, micro-Library provides a very rich choice. The above mentioned challenges such as ice bucket, such as mini-games, voting and other interactive applications, as well as mobile PPT, such as information presentation class applications. Even lbs navigation, membership cards, coupons and other relatively high-level applications. It should be said that the micro-Library to the user needs of the grasp is still in place, which is also in line with the need for platform development, since to make a large ecosystem, will be bound to meet the needs of users in all aspects, and micro-Library of two development and strengthening just make up for the shortcomings. Finally brings a lot of other value to the user.
Thirdly, personalization is one of the most important words in the mobile era. Micro-Library system fully embodies the marketing of personalized side, the micro-Library fully used once. We will be able to draw a result. Is that enterprise users can use micro-library very personalized settings and marketing. It's about having an app you've spent 1,000,080,000 developing-even more. The greatest extent to meet the needs of enterprise marketing differentiation, out of the stereotyped marketing model, to help enterprises and brands in front of consumers to establish a clear impression. Have a fan of their own camp.
With the trend of user volume Ben 1 billion, how to marketing on this platform will become an important issue for each enterprise. In this case. Enterprises on the micro-library such third-party platform will become more and more dependent, and micro-Library as the earliest third-party developers, in more than a year to attract tens of thousands of enterprises, including the world's top 500 with China's top 500 enterprises in use, fully embodies the strong and usefulness of its platform, In the future, it will play a more important role in corporate marketing, I suggest that business owners to pay attention to this mobile era of new tools, the advantages of no harm. can bring benefits and future things for the enterprise, rather than sit idly, rather than embrace change, embrace the trend. (Wen/Wangyi see qq:543415188)

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Which mobile marketing strong? Marketing incentive brand Tens of thousands of micro-Library