Why Baidu to launch the "Baidu Web search quality white paper"

Source: Internet
Author: User



Baidu is doing something and wants to be such a teacher. The teacher's students are a large number of Web site personnel, that is, the hardship of web designers and seoer. For a long time, Baidu can not see this group of people.

    1. You do not for me to bring profit, my profit is to rely on the auction customers bring, optimization personnel are through autonomous optimization to achieve the promotion of site rankings, for Baidu, you have no value. Therefore, I do not need to please you.
    2. You have hurt my customer experience. A large amount of spam, false information, and overloaded information make search users experience much less or even worse, such as fraudulent websites optimized for search. So, I don't need to help you.
    3. Many of my products fail, and you have a reason. If not you, perhaps Baidu knows is the first step of the know, clean, refreshing, no promotion traces. If not you, perhaps Baidu Library early is well-known novel entrance, no piracy and publicity materials. If you do not, perhaps Baidu Bar has long become a model of social networking, not all kinds of advertising flooding among them.

So, I Baidu, there is no one to please personal station and optimize the staff reasons. In a sense, let you fend for yourself, already is my Baidu kindness.

This is the Baidu search for a long time to treat personal station and optimize the psychology of personnel. Although this group of Baidu contributed a lot of information and content, but Baidu did not regard it as the object of the fight. One thing is enough to explain that a lot of webmasters need to use some webmaster tools for data analysis, Baidu has a lot of data, it should be easy to develop the corresponding tools, but Baidu did not do so. Instead, many webmaster tools are developed by third parties.

Baidu's personal station mentality changes due to such a number of reasons driven.
www.3kk.com
    1. Although the personal webmaster did not contribute to the profits of Baidu, but the personal webmaster to provide a large number of products, is through the Baidu presented to the user, Baidu to further attract users, need and personal webmaster join forces to improve the user experience.
    2. The rise of micro-bo, so that everyone becomes from the media, the corresponding also produced a large number, and content can be realizable, the search engine optimization mechanism is a content creation mechanism, but the creation of a large number of content, are low-quality, Baidu wants to obtain high-quality content, then there is an obligation to help personal station.
    3. Personal webmaster and optimization personnel users, but also Baidu other products users. Good service This group of people, you can import them into other Baidu product line, enhance its viscosity for Baidu.

So, based on the above reasons. Baidu began to guide the work of SEO. Baidu on-line webmaster platform, for the individual webmaster to provide optimized tools and create opportunities for mutual communication; Baidu also released the official SEO guide, and has been updated to the second version, although no new, is the optimization of the long-term use of the method, but the personal station feel the sincerity, which is enough; recently Baidu will also launch the " Baidu Web Search Quality white paper, but also to the individual station to provide certain guidance; In addition, Baidu also established and webmaster communication mechanism, such as by k complaints and so on. But, Baidu this teacher, really can teach a good student? Need to make a big say hello.

Whether it is Baidu or site design and optimization of personnel, the heart knows that the point is: all the site construction and promotion, the purpose is to achieve a better ranking, this purpose is very strong, especially for the small and medium-sized network and personal sites without funding for the auction, ranking is the primary, and the user's reading experience, is secondary.

The purpose of Baidu guidance is to improve the experience of the site, through the content building, site structure and so on, so Baidu issued a series of guidance is to achieve this goal. According to Baidu, the teacher's teaching to do, it can improve the experience of the site, but also to improve the site's collection of Baidu, but not necessarily to improve the ranking of the site. This is because, Baidu's optimization essence is a kind of competition relationship. If only one or two people follow the guidance of Baidu to do, and this approach is welcomed by Baidu algorithm, then the site will certainly be promoted. But when we are all in accordance with the instructions of Baidu, then, that is to say that everyone again at the same time to stand on a higher level, no succession, the rankings will not be able to improve quickly. This is the group irrationality caused by individual rationality. This is the same as buying a car, buying a car for convenience, but when everyone buys a car, it inevitably leads to congestion. SEO work, the same is true.

Therefore, there is no denying that Baidu a series of search engine optimization guidance documents issued, conducive to improving the ecology of search, but for the personal webmaster and site optimization Help is limited. Baidu, the teacher, for the site optimization indicated a road, but may not be able to pick a peach, it is more difficult to pick a peach.

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