Why can't Adobe mix up in China?

As the creator of Photoshop, why does Adobe close the door in China? No wonder someone else has to find a problem from himself. Playing a high price in a pirated country means finding Adobe to provide the most advanced software products in the industry. The charge is of course justified. But the price ...... A single PhotoshopCS6,

As the creator of Photoshop, why does Adobe close the door in China? No wonder someone else has to find a problem from himself. Playing a high price in a pirated country means finding Adobe to provide the most advanced software products in the industry. The charge is of course justified. But the price ...... A single Photoshop CS6,

As the creator of Photoshop, why does Adobe close the door in China? No wonder someone else has to find a problem from himself.

Playing a high price in a pirated country is like finding death.

Adobe provides the most advanced software products in the industry, so the charges are of course appropriate. But the price ......

For a single Photoshop CS6, the price has reached USD 849, equivalent to RMB 5209. If you have purchased an old version, you still need to spend $245 ($1503) to update the new version. However, many professional designers are not satisfied with using only one PS. Vector Plotting Software Illustrator and typographical software InDesign are required. To this end, Adobe has launched an "entry-level" set Adobe Creative Suite 6 Design Standard, which is priced at $1265 ($7761 )......

This pricing is somewhat higher for users in many Western countries, but it seems acceptable: Photoshop is not the price of an iPhone 6. In China, the situation is completely different: foreign users buy an iPhone to play, but we have to sell kidney, Adobe, how much do you think my kidney is very good? How do you think that all the professionals are in the design field?

Of course, after all, it is also a professional software. It is more expensive than it is. Users who do not want to compensate for an iPhone 6 for a software product have to take other measures.

Cracking the Adobe series software is not very simple. As far as I know, the latest Adobe Creative Cloud 2014 series has released corresponding cracking patches and tools. Adobe has not yet developed in this regard, and anti-piracy measures are still continuing their solutions long ago, with almost no upgrades. If you use a file named amtlib. dll to replace the existing file, the cracking will be done, and the cracking cost will be infinitely close to 0.

In addition to amtlib. dll, there are also methods for shielding Hosts and offline activation, as long as you search for it online, you can easily deal with it.

In China, where copyright awareness is relatively weak, most Adobe software running on computers are pirated. Even many professional designers are inevitably forced to choose piracy at high prices. The Adobe Chinese R & D team, which is between high-priced and pirated users in China, can be easily imagined.

Old Version Upgrade is too difficult

No matter how many features are upgraded, the Adobe series of software will be updated across the board every year. If you want to catch up with new users, you need to spend a lot of money to upgrade the software, regardless of the number of new features, they all need to be upgraded along with the big army, which has a lot of water. Taking Photoshop as an example, compared with the old version of CC a few years ago, in addition to the deeper UI color and more auxiliary tools, the CC version has fewer new features, it is better to update some mobile apps. The more I think about the cost of upgrading, the more I feel the loss.

As a result, many users who have previously purchased genuine products also know that Adobe software is very watery and they are reluctant to invest in new versions. Many enterprises and colleges still use Photoshop six or seven years ago. It is similar to Windows XP.

Rigid pricing strategies

In contrast, many other enterprises, whether popular or professional software, adopt a price reduction or free strategy. Apple OS X is provided free of charge starting from version 10.9, while the iWork series does not charge a penny for new Apple devices, which is a perfect combination of Microsoft Office.

Of course, Adobe can choose to continue charging, but in this regard it needs to learn 2D, 3D design and engineering software company Autodesk. Autodesk has launched a leasing service for its products. Users can purchase a certain period of use at a lower price on a quarterly or yearly basis. For some users who want to try the software, this will provide a lower threshold for purchasing the software, and the possibility of purchasing a permanent license for these users in the future will be greatly increased. The Adobe method is simple and straightforward: You need to purchase the full amount or try for 30 days. In the face of such a rigid sales model, ordinary people will certainly vote with their feet and choose the third option: cracking.

Autodesk provides flexible purchase methods

High learning cost, Reverse Attack on meitu Software

Photoshop is a well-known image processing software. If you comment on a photo, you will say that it has been "P", rather than being repaired, changed, or shanzhai. Although the popularity of PS is so high, there are few users who can grasp it.

PS provides a variety of tools, filters, and even can meet all the needs of graphic design users, but they cannot conquer the hearts of those self-timer sharing control, acne polishing control, because it is too complicated to operate. It is precisely because of the complexity of PS that meitu xiuxiu and magic hands will appear, and even the mobile phones will all come with their own face filter functions. They are easy to operate and have obvious effects. What P's meticulous handsome guys don't care. In turn, Adobe has encountered a lot of bugs in mobile device software development. Although the previously released Photoshop Touch is very professional, its operation experience is very awkward.

Don't think that the only pitfall is PS. Most Adobe software has its "good brother": Premiere has sound shadows, Illustrator has CorelDraw, InDesign has fang zhengfei, Audition has Soundtrack ...... The software provided by Apple is even more complete: Aperture, iMovie, Final Cut Pro, and Logic Pro, all of which are easier to use than Adobe and all of which are cheaper than Adobe.

In this seemingly strange trend, more domestic users have even lost the reason for choosing Adobe, making it even worse to spend money on them.

From this perspective, the dissolution of Adobe's Chinese R & D team is nothing new. Do not blame Chinese people for their lack of copyright awareness. If the whole world is aligned with Chinese standards in the past, there will be no copyright-based Profit Model in the world. Whether it is strange or not, Adobe fails to review the current situation and grasp the needs of users in the mobile Internet era.

Netizens are "sorry and sorry"

PS: Are there many friends who will use PS who don't know what Adobe is doing?

Original article address: Why can't Adobe mix up in China ?, Thanks to the original author.