Why is the Baidu update website severely affected and over-optimized?

After Baidu updated last night, many webmasters reported this morning that the keyword ranking of the website dropped a lot, and some of the words on the homepage were missing, some of the words on the ranking page go to the 100 page. after Baidu updated last night, many webmasters reported this morning that the keyword ranking of the website dropped a lot, and some of the words on the homepage were missing, some of the words with rankings are after 100 pages. Some people analyzed the cause of excessive optimization. I also saw this analysis on the forum, but I think this is true for my website.

1. in terms of external links, some people make several encyclopedias a day, sometimes dozens of encyclopedias a day, and it is for a website, then, in the last week, it was estimated that the links added to my website were a little hungry. at that time, I didn't think so much, and I felt like it could attract traffic.

Solution: for optimization, we must keep up with Baidu. now Baidu focuses on user experience, and the role of external links is gradually reduced, so there must be no more junk external links; in addition, even high-quality external links must have a degree, just a few days a day.

2. in terms of content, the first reason may be that there are too many texts added to the anchor, which is too deliberate. each article includes the anchor text and recommended for reading. The second reason is that the website is not very professional, there is too much irrelevant information.

Solution: First, if the text is not relevant and there is no proper anchor text, it can be left blank. Second, if the website is to be specialized, it should target the target user, even if there are more than n visits, if they are from other places, they still cannot be converted into valid customers. The updates to the website content can be added the next day, as long as they are original, and do not need to be updated every day. we are webmasters and not gods, so we use so many things to write.