Why is the network marketing training ineffective?

When talking about learning, we often hear the saying that the teacher leads the door and practices depend on the individual. It is true that the teacher is mainly responsible for teaching and passing lessons. As for what he can learn and how many things he can learn, he has to look at himself. in this case, there is no need to talk about the truth.

When talking about learning, we often hear the phrase "the master leads the door and practices depend on the individual. It is true that the teacher is mainly responsible for teaching and teaching. As for what he can learn and how many things he can learn, he has to look at himself. there is no need to talk about the truth here. However, with the development of economy and society and driven by commercial interests, today's online marketing and training industry is highly competitive, with a wide variety of courses blooming everywhere, do these training courses really enable network marketing?

Cai gentan previously published a rough article entitled "Seven Sins of network marketing training in China". in this article, he expressed his views on the current network marketing training market, if you are interested, you can go to Baidu. Today, I once again talked about the network marketing training topic, mainly because I found that most of our customers did not have any contact with network marketing during communication with customers, on the contrary, many people have previously participated in a series of so-called network marketing training courses. However, after the training, they are still confused in the specific work process, not to mention the effect. So what are the reasons for poor network marketing training performance? Let's take a look at some of his own ideas.

1. course content

Currently, online marketing training courses on the market mainly fall into two categories:

One is a system strategy class for enterprise owners, and the other is an operation class for online marketing practitioners. Because the main audience of these two courses is different, the course content is also very different! The system strategy class focuses on the systematic and strategic aspects of the course content. The operation class focuses on the implementation and implementation of the course content based on different course objects, the requirements for teachers' abilities are different.

At present, most of the system strategy courses on the market for enterprise owners have the following problems: The course system is not systematic, lacks depth, and many contents are pieced together, there are also a lot of course content that you copied from me, I copied from you, but at most you just changed the nouns, just like pseudo-original; or you just thought that you were a website and started some blogs, posting a post on a forum, applying for an official website or Weibo account, and then opening a Baidu auction are network marketing. In addition, the effect of network marketing is exaggerated, the so-called success stories on the Internet are regarded as chicken blood hitting trainees, and traditional business owners are fooled. What's more, the failure stories are packaged into their own success stories. In addition, there are few network marketing training courses that will explain how to develop network marketing projects from the perspective of operation. as a result, after many trainees experience the baptism of the concept of network marketing, I understand some network marketing knowledge in theory, but I don't know how to start a bunch of problems when I really run an online marketing project ....

There is also a class of operation-oriented courses for online marketing practitioners. these courses mainly teach network promotion methods, SEO skills, website editing, online marketing texts, and website customer service content. This type of training courses are attended by the Kubernetes, so we will not comment too much. In addition, there are also a lot of practical teams that have grown up for webmasters. most of them are very familiar with or even proficient in the current network promotion methods, however, there are also some deficiencies in the systematic network promotion knowledge, marketing orientation, and project management experience.

2. Evangelist

Network Marketing in short, Network + Marketing, network is the way, and marketing is the purpose. Simply put, this requires our teachers not only to be familiar with the network characteristics, network culture and other knowledge, but also to have a strong marketing skills. On this basis, they should be fully integrated, in this way, we can have the basic premise of doing a good job in network marketing. In this regard, we can pass off half of the lecturers in the network marketing training industry. Currently, most of our online marketing training teams either understand the network or marketing, but there are not many talents who really understand the network and marketing. Even the largest and most authoritative network marketing training institution in China is like this, either from the traditional marketing field, or even from previous successful training, this kind of team will make you as passionate as you are in the training course, but when you get home, you should do what you should do.

Second, it is not enough to have the above basic premise. if your understanding of network marketing is only at the theoretical level, you can say nothing about it, however, it is useless if you do not have rich practical project operation experience. Why? This is because the theoretical knowledge is easy to understand and accept, but there will be a variety of problems that cannot be predicted during implementation. if you do not have rich practical experience, when you encounter such problems, you will be overwhelmed.

From the operational perspective, network marketing is a systematic task. The four main points of planning, organization, leadership, and control are indispensable, no matter how well your project is planned in the early stage, however, there will still be a situation where security is everywhere, not to mention the emergence of temporary unpredictable problems. In this case, network marketing operators are required to have a strong temporary processing capability to quickly locate and effectively resolve the problem. Imagine if you have no hands-on experience in online marketing projects, can you effectively solve these problems? If you are unsure of yourself, how can you teach others how to do it?

3. implementation

The content of the online marketing course is problematic, and the teacher's abilities are limited. as a result, the effect of the students trained during project operations will inevitably be compromised. However, we cannot be solely responsible for poor results in our network marketing projects. the intensity of implementation is also an important reason why most enterprises are not doing well in network marketing.

As mentioned above, network marketing is a systematic project, it includes project strategic planning, marketing-type website construction, website sales force, network communication and promotion, data analysis, operation team, and project management and control. each link is indispensable and interlocking, at the same time, there are at least a hundred specific daily executions further subdivided in these major stages. have these daily executions been effectively planned, managed, and controlled as a whole? These are the key factors that affect the implementation of your online marketing project!

Now I will go back to the topic "Why network marketing training is ineffective". The first two points mainly discuss the reasons why network marketing training is ineffective from the perspective of external factors, the implementation of this point is mainly from the perspective of the enterprise itself to elaborate on the network marketing effect is not good, there are some other factors.

Of course, as mentioned above, it does not completely deny the services in the form of network marketing training, after we have gone through the network marketing span from the past to the present, we are now an important marketing strategy for traditional enterprises, the importance of network marketing to traditional enterprises is self-evident, and it is hoped that more traditional enterprises will take less detours on this road.