Will your site survive the upcoming Google move "corrections"?

Will your site survive the upcoming Google move "corrections"?

You stand at the stall, people lined with long queues holding money waiting to buy a small book from you. This is the end of the day. Sunset at dusk, you carry money, slowly go home ...

This is your life in the past two years, business has been very good, so you never have to scruple about tomorrow will be different.

But......

Another day, you stand next to your stall, waiting ... Occasionally, someone came to ask a few words. Lunch time, you stare at the street, several other stalls seem to have a steady flow of customers, but not too much.

You glanced at the calendar, April 21, 2015. You are scratching your heads and wondering if tomorrow will be so unfortunate.

Weird warning for a mobile search

The stories above are similar to how Google's typical expansion algorithm is updated. Some websites and small bosses woke up the day to find that the outside has already undergone a great change.

Panda and Penguin are the most common examples we can think of. In this case, those trapped are only given the punishment they deserve, no doubt they are blasphemy, or have hit Google's beloved.

But the update to Google's mobile algorithm is a matter of fact, because we received a warning that Google is about to update the algorithm.

Google announced this warning on February 26, 2015.

"From April 21 onwards, we will expand our mobile-friendly algorithms as a ranking mechanism. This will affect the mobile search for all language families, which will have a marked impact on our search results. (Starting April, we'll be expanding our use of mobile-friendliness as a ranking signal. This change would affect mobile searches in all languages worldwide and would have a significant impact in our sear CH results.) "

The date is important, but the font is bold. "significant" in my dictionary is defined as "important; of consequence. (important; meaningful) ". It is a kind of listening to the teachings of the feeling.

Frankly: You'd better pay attention to it.

This update is not surprising

"Mobile friendly" is not a new trend for Google. Back in 2011, they claimed that based on fast-growing mobile users, we wanted "The fact 0 distance (the Zero moment of Truth.)".

Since then, mobile users have continued to grow, as I have also mentioned in a 2015 article, "Content adaptation" (adaptive). Of course, this is also the fact that we do not dispute.

According to Seoclarity company Mitul Gandhi, 30% of all traffic in any industry comes from the mobile side (from the percent of total traffic comes from mobile).

For some of us, this figure is even more than half, and it continues to grow.

Another clear warning from Google about mobile-friendly sites

That's not the only thing.

In November 2014, Google announced its commitment to help users discover more "mobile-friendly" websites. How to do? It adds a label to the mobile-friendly site in the search results.

Just like this:

So users have a choice, they can avoid those who are not labeled "mobile-friendly" sites, traffic more to the "mobile-friendly" site. In this case, Google has not changed the ranking of search results, just the amount of clicks.

But this update to the mobile algorithm seems to be changing the ranking of search results.

Google's official explanation: If a page is found to be compliant by Google bots, add a "mobile friendly" label to the page.

This standard specification is as follows:

• Site-compatible mobile (for example, do not use flash)
• Text size is appropriate and not scaled
• Content automatically zooms to the device screen (without scrolling horizontally)
• There is enough clearance between all connections to ensure that the user can easily trigger

If you think about it, this is the standard of responsive design (responsive web design stuff), and that's what we've been talking about for years.

This may be a good time to point out that a mobile ranking update is not a full-site update, in other words, Google is looking at a special page on your site.

However, if you are concerned that your site is not "mobile friendly", you can use a simple responsive upgrade theme to solve this problem, and also solve some other problems in the process.

But before we jump to what you need to do, let me discuss some of the consequences, such as what you can do if you don't fix the problem. The fact is that it depends on how much of your traffic is coming from the mobile device.

How much mobile device traffic does your website get?

The Search Engine Magazine, Tom Demers, writes: "On Google Analytics, you get a quick feel-mobile traffic by navigating to audience > Mobile > Overview Then stare at your fault page desktop/mobile/tablet.

This is a great starting point.

If you want a more sophisticated approach, you can look at Bryson Meunier's article, "How much traffic will the upcoming mobile Seo-pocalypse cause your site to drain?" (How Much traffic would you lose from the upcoming mobile seo-pocalypse?), or this "mobile Search Engine Guide" (Detailed guides on mobile SEO).

You may be surprised to find out when you study your website. For example, on such a large site, can provide mobile traffic is less than 1%. In other words, if they don't make their website mobile friendly, they probably won't find anything different after April 21. No hesitation, the sentence "rely on" before a decision to make their website mobile friendly.

Of course, you should, too, consider it to be an investment in the future.

Also, why don't we give the user the best experience? Sure, your mobile phone users are increasing dramatically. We are eager to catch up, why not get ready first?

How do you test the mobile friendliness of your pages?

Maybe you don't know if your site is mobile friendly, so here's a quick and rotten way-just open a webpage on your only phone. Does the "mobile-friendly" label appear in the search results? If you see this tag, the page is certainly mobile-friendly. What about the other parts of the site?

Google also has a great tool to test whether a webpage is mobile-friendly, that is, mobile-friendly test.

The result looks like this:

Although this is just a page. For example, my site CopyBot, it is not very complex, but each page is mobile friendly, because I used the studiopress theme Minimum.

It's not too late

Anyway, on April 21, 2015, Google will update their algorithms, which will help move friendly pages and, if not, will receive corrections.

We can only do some speculation about what the disciplinary site will look like, but with history, we could imagine the scene that the text began to describe ...

So here's the question: Are you ready?

This article is translated by Veryszhang, please specify the source if you want to reprint.
Original address: http://www.copyblogger.com/google-mobile-friendly/

Will your site survive the upcoming Google move "corrections"?