Windows Phone: the alliance between Nokia and Microsoft

Http://www.microsoft.com/presspass/press/2011/feb11/02-11partnership.mspx:

The following is a Chinese report from Sina Technology: http://tech.sina.com.cn/t/2011-02-11/15505167815.shtml

Nokia just announced a broad strategic partnership with Microsoft on the afternoon of July 15, February 11, Beijing time. The two companies will build a new "Mobile ecosystem ". Nokia will use the Windows Phone system and participate in the development of the system.

Nokia said in the announcement that the two sides will reach a broad strategic partnership and establish a brand new global mobile phone ecosystem based on their respective advantages. This cooperation expands the scale of both parties and will bring huge benefits to consumers, developers, mobile operators and enterprises all over the world.

　　Main cooperation directions include:

-- Nokia will use Windows Phone as the main operating system for smartphones, and make innovations in Nokia's market-leading fields, such as photo taking;

-- Nokia will assist in promoting and defining the future of Windows Phone. Nokia will provide Microsoft with technical expertise in hardware design and language support, and assist Windows Phone mobile phones in locating prices, gaining more market share, and entering more regional markets.

-- Nokia will cooperate with each other in the future development of mobile phone products, closely cooperate in R & D and marketing, and jointly develop a roadmap for product development.

-- Microsoft Search Engine Bing will provide search services for Nokia's various devices and services, so that users can enjoy the next generation of search technology. The Microsoft advertising platform adCenter will provide search advertisement services on Nokia's various devices and services.

-- Nokia Maps will become the core component of Microsoft's map service. For example, Maps will be integrated with Bing and asCenter to provide a unique local search and AD experience.

-- Nokia has extensive billing cooperation with carriers, which helps consumers more easily purchase Nokia Windows Phone smartphones in countries with low credit card usage.

-- Microsoft's development tools will be used to develop Nokia Windows Phone smartphones, allowing developers to easily leverage the global scale of this ecosystem.

-- Microsoft will continue to invest in the development of Windows Phone smartphones and cloud services, bringing better applications to consumers in their work and life.

-- Nokia's content and app store will be integrated with Microsoft's Microsoft marketplace to provide a better consumer experience.

For Windows Phone developers, the market opportunities are even greater! We will continue to update more news here!