Yang Wenxuan: Self-mockery is "cultural conservatism" put words original literature website "Go to the end"

Shino: Thank you, the next one is our famous planner, Yang Wenxuan, and a permanent commentator on our forum.

Yang Wenxuan: I'm a cultural conservative, and I don't quite agree with the opinion of Ho Bo. In my opinion, the original literature Web site almost went to the end of the debate, we should comb its development context.

I am very early net, 99 I wrote a book, called "Internet business Model", which includes this model. Unfortunately, I think it is a very complicated thing, but now I have a website. We see the original literature site, the earliest actually should be called network writing, the first in the forum, and then began from the original literature site to the blog. In fact, this is a basic thread, the blog just said not like original literature, only concentrated in a certain genre such as fiction, but in fact there are many novels in the blog.

So in fact, when I was in the 90 's, I often went to the forum to read literature, but now I do not look too much. Why?

I analyze it from my own perspective because of the lack of information at that time. In addition to television and some media, we can not see more things, so when the Internet appeared, we were swarming. At that time the Internet itself, that is, a few sites, so the original literature site is around 99 years, to cater to the information shortage at that time.

Second, because it happens to express the channel shortage of the era, the simplest way is to use text expression, and because at that time the technology is not like a blog, you can define it, so original literature, often just upload a thing. So at that time, the post forum these things suddenly poured out. Including now our entire Internet original literature, now still can survive, I think a large part of it is because the internet differentiation, concentration is not so high. I think that the original literature, such as just speaking of these several portals, and began to do in the effort to pay channels, is the former independent form, the emergence of original literature will slowly become a portal site of a subsidiary, become a support for the flow of things, are now grand or Tom bought. I don't know what the grand and starting point is, but it looks like these are at least the gateway acquisitions, and the traditional book industry or other independent strategic investor or venture capital is rarely involved, and it is likely that it will not find a good business model.

In fact, we now say that the business model of original literature is to pay for reading, the way to read this article itself does not conform to the spirit of the Internet as a whole. The internet is a multi-media way, due to the Internet's primary technology problems left behind those things, so from the point of view of charge reading, now the internet, about millions of words, how many with violence and even some small erotic is able to sell. On the contrary, some others, such as serious ones, charge less. So actually the net original literature is something that is in the edge state, something that is actually difficult to determine, such as its social and commercial value. This is a form of textual approach.

Third, I feel that people's desire for expression is becoming more and more declining, especially because of the utility of our writing--to go back to the problem, which has been divorced from the 1999-2000 years of age. And the Internet is now more detailed, more professional, for example, although I do publish myself, but I may have to look at the job, but as a reader I basically rarely go to see. In other words, I think the historical background and background of the original web literature have changed. Back to now, is the charge to read this one thing, and the fee reading also met the bottleneck of the policy, because we now call the network reading, in fact, strictly the sense of the concept of Web publishing is what? is through editing, processing, and then review. Why we are now a few bigger, they are now just stay in the digital books, so the digital book is also playing edge, digital books have been published, it networked, but now, in fact, the original literature in some sense is a policy bottleneck. If only as a message is browsed, paste some ads this is no problem, like many news in Sina, but as a text itself to charge, is actually a publishing problem, is a policy bottleneck, I think this charging mode in fact a short time is also difficult to determine down, This is the first one.

and advertising. Now the portals are all advertising, these good big original sites also have ads, but these ads, it may be a trial of the launch, you want it to scale is also difficult, because it is also a text way. So, for example, Sina advertising, every day to go to the mailbox to see, and this way through reading, I will try to read it, in fact, the effect of advertising is also easy to ignore. So I think as advertising, the evaluation of the market and advertising advertisers, now to see the original site advertising has just begun, but I think certainly not enough.

Four is, the traditional publication of its text to transform the model, in fact, there is a big problem, here is related to the original literature site existing content resources of some defects. For example, I summed up, original literature site existing types of resources have one aspect, the first is fast writing, this inevitable problem is the quality of the text. The second is dynamic writing, which is constantly interacting with the reader, so there is a lack of a good structure at the beginning of the writing process. In the original literature I saw earlier, it was written that I did not know where to write. So why the whole sedimentation value is not high, but also because the writing is too dynamic, and this writing is not like a jailbreak, although it is very dynamic, but is a super team in operation. A person's ability is always limited, so lack of natural support, the fee-reading group is actually difficult to continue.

The so-called amateur writing, digging a hole today, tomorrow is gone, so this kind of thing will have problems later. Of course its benefits are also very clear, such as different writing can strengthen the sense of the era, such as "third party", may not be the third party in the 80 's, but the mentality of 2007 years. Ability according to this kind of thing unceasing adjustment, this is the good place, also can cater to the reader's psychological need. The most powerful feature of network literature is interactivity, which is embodied in writing, which we think has its textual value and ideological content, which, of course, may not be a good advantage. So I think, the Internet is actually to decompose the traditional content resources, decompose into one is the information, the second is the knowledge, the third is the thought. Before we were in this piece, a lot of media is stacked together.

Shino: Whether it is the pursuit of entertainment, and entertainment is a particularly scarce thing in China.

Yang Wenxuan: You see now, we're going to think that the original literature is suddenly a bit of fun because the traditional publishing has been paying attention to it, but you've found that good work has been dug away. When I go to the website, I can't see anything decent at all. Because the network of the top 10 clicks and the gap between 11, is a good thing is a few, a lot of rubbish, that is, we can have the resources are actually very limited, looks a lot, in fact, is very limited. That's why I said it was a 78 save, but it's not easy to save those things for seven or eight years now. So I think one of the reasons that online literature is almost over for the first seven or eight years, the traditional publishing industry is very concerned about, now is more than 200 varieties (I can also twenty or thirty varieties a year), coupled with so many publishers are looking at it, I think long time accumulation, short time consumption, and then these writers, The reader slowly again to do the transfer, now I also have more experience, I sometimes look at the immediately turn off. So I think this flow, in fact, not much value. I now do the site, in fact, with the book industry, I said do not register that what flow, one of the authors signed is our value, after signing the author, to the network or to do the traditional publishing, this is the transformation of the future.