"11 11" Into the countdown, the electrical business Shang preparations for the end of the big promotion

In order to prevent the peak season "burst warehouse", express Industry "recruit posts"

"11 11" Into the countdown, the electrical business Shang preparations for the end of the big promotion

In order to prevent the peak season "burst warehouse", express Industry "recruit posts"

Newspaper reporter Jinliang

Morning News since the "8 15" price war, the domestic electric dealers seem to have all stalled, but still there is an undercurrent of calm under the surge. The reporter learned that the electricity dealers in the preparation for the end of the big promotion.

And in the next period of time, the most action is "double 11", and is also known as "singles Online shopping festival." Yesterday, the Cat President Zhang Yong in "11 11" Business communication meeting said that this year "11 11" will be upgraded to a consumer carnival.

In addition, in order to prepare for the end of the electrical business, many express companies have to recruit, for possible "burst warehouse" ready.

Many luxury pre-sale promotional day cat intentionally create "consumption festival" concept

The day cat This "double 11" promotion, "Vanguard" is the pre-sale platform.

Yesterday, the pre-sale platform hot online, the reporter found a lot of domestic and foreign top-class luxury goods also came to the world: Love Hermès (Hermes) Ms. Platinum Hand bag, Tiger Woods Signature Limited edition wrist watch, Gucci (GUCCI) Women's sunglasses, Chanel wallet on a Chain black sheepskin chain handbag , silver Double "C" logo luxury lady's ear nails, Donga donkey-hide gelatin (000423, Stock Bar) Limited edition, 53 degrees Maotai (600519, shares) Kowloon Calligraphy 30.

According to the rules of the pre-sale platform, pre-sale commodity prices by the deposit and the end of the two components. The pre-sale price of some goods can vary according to the number of subscribers, the more the number of orders, the lower the price. "The platform's advantage lies not only in the rarity of the material and quantity of the goods, but also below the line counter and the price of the original market price," said Maxuejun, head of the pre-sale platform. ”

In addition, many businesses are sending coupons to stimulate up-front consumption. Starting from October 11, including only, Adidas, Philips, Haier, Acer and so on almost covers a whole class of purposes more than 1500 brands also fully participate in coupons issued, coupon value will break through the hundred billion level, and all coupons limited to "11 11" the same day use.

"We will not tolerate people trickery, price after price or low price to deceive users, but also try to innovate the way to interact with users," said Zhang Yong, president of the cat. ”

The "11 11" carnival, Ali group Taobao, the cat and the three big business group will jointly attack, only days of the cat shortlisted "11 11" business from last year's 2000 surge to more than 10,000. Preliminary estimates, services in the "11 11" Carnival of businesses, express industry, payment industry, Third-party services and electric business platform and other related industry practitioners, will reach millions of people.

Unlike in previous years Singles Day Big promotion, the whole audience 50 percent of reference, the merchant communication meeting is repeatedly emphasized, is the consumer carnival.

"More and more consumers ' shopping behavior, life habits are due to changes in E-commerce, but the current electronic business with the user's way of communication is still at a very early stage, mainly by selling shelves to interact," Zhang Yong said, "so this year 11 11 we propose a new goal, is to be in the user interaction with new development, To make the user really feel is a carnival, not just a discount to buy things. ”

The cat tries to introduce the concept of consumption festival in addition to the promotion, it is expected that Taobao and cat will attract more independent users than 100 million, the total consumption reached 5.2 billion yuan.

From the preparation of "Double 11" began the Courier industry recruitment busy "hoarding people"

Reporter through the recruitment site found, home urgent send, Qualcomm, Huitong, Yuantong and many other express companies have issued a recruitment bulletin in recent months.

For example, the tong will be in the original 19,000 vehicles under the premise of a variety of cars, add 2000 vehicles and 4000 of the temporary collection of cars, at the same time, will be in the transfer link to add 300 buses.

and Shentong from the beginning of this April, the requirements of the network companies must overdraft platform capacity, May began to reserve 12,000 people, and in this year's new 11 distribution center, carrying 600,000 single express volume.

It is understood that, in addition to personnel reserves, the Express company will also extend the scope of the dark War to expand the processing site and the purchase of vehicles and related processing equipment, the establishment of a sound company president-led peak Season production command system and formulate corresponding peak season production contingency plans.

In addition, the reporter also learned from the China Express Association, Association has been one months ahead of the organization of nine domestic Express enterprises to prepare for the "11 11", China Post, Shun Fung, four-pass, home urgent delivery and other enterprises have participated in the Conference, while the Express Industry association has also set up a special season production leading group, by the Express Enterprise Coordination 11 · 11 Day of work.