11 11 was defeated 12 12 and big promote electricity Shang festival addiction!

Miss the "Double 11", then this "double 12" should not be missed. Yes, the electric dealers are http://www.aliyun.com/zixun/aggregation/7676.html you to pay for one after another "> online shopping Festival." Although some people in the Singles Day of the purchase of the treasures of the last weekend, but this does not prevent the sharpening of the electric dealers in a week to come to the "double 12" active preparation.

Deep reading in this period

12 knots

Wang bin at the end of October bought a new car, in the electric business of the 11 war in the purchase of a pile of car supplies, these goods only received on the weekend, the excitement of shopping, became a wait after the anger.

In fact, many netizens are in the Slot 11 shopping festival logistics do not give force. On the other hand, for a week to come to the "double 12", including Taobao, Beijing-east and Suning easy to buy all began to prepare. Taobao "12 3" has attracted a lot of passenger flow, and suning easy to buy "0 yuan buy" start soon.

Some netizens joked that, as long as there are months and days of repetition, the electrical business may be engaged in activities.

Speed or cost?

However, logistics is still a sore spot for the major electric companies, and the dispute between the logistics and the three-party logistics has always been considered by the electrical business.

More fortunate than Wang Bin, the public Xin the choice of the delivery speed of the Web site a lot faster. Xin on the second day of Singles Day to buy products, in the last month, 20th have all received, through a variety of full reduction and coupons, he got a lot of benefits, but compared to Wang bin, still spend a lot of money,

QQ's shopping website Xun The rapid rise this year, Chongqing became its warehouse center in the southwest, Beijing East around October also established Chongqing Cang, let Chongqing netizens shopping more convenient. Similarly, where the customer prudential products in Jiangjin established warehouses, transport time shortened a lot. These self-built logistics let the electric dealers, especially the consumer electric dealers have access to more consumers. But by all factors, tripartite logistics is still the first choice for many businesses.

Frequent creation of knots, benefiting geometry?

"The electric business frequently creates the festival, the time span is very short, easy to form" the promotion fatigue ", has the certain risk. "Insiders believe. In fact, in addition to the day cat, Taobao launched the Double 11, double 12, Jing Dong every year for their birthday 618 promotion has become the electric business Carnival Day. The festival, has become the electric dealer commonly used promotion way.

But the industry is very clear about how much the consumer will benefit from it and how much the business can make. "People in the industry are beginning to worry that the long-term promotion will make many brands embark on the road of no return." Chongqing, the owner of a brand apparel, his shop in the days of the cat double 11 in a day to sell up to 2 million yuan, but a fine count down and did not earn much. He thinks, because the promotion price is very low, many times the merchant's brand becomes the victim of the electric business platform, "one promotion, two promotions, too many to the own brand to smash." He revealed that many of the current peer promotions are in the sales inventory, if a long time to allow consumers to accept the same brand of "second-hand", is undoubtedly fatal to the brand. At the same time, the number of consumer complaints is too large, businessmen to deal with the disputes are also increasing investment.

"We will be at ease to do our bookstores and will not involve e-commerce. Not now. "In Sisyphus Chairman Jinwei View, the book this commodity even if the price discount is lower, but also 10 yuan, compared to 3C digital products, the absolute value is much smaller, so the impact is not big." and the cultural environment that the bookstore provides, is the net purchase book is difficult to achieve. For online shopping promotion, Jinwei bamboo More want to mention the field outside the book. He thinks that the discount of these electric dealers is only the demand of capital, "it is irrational." Jin Weizhu said, once the funds are not guaranteed, the electric dealer substantial promotion does not exist, and the electric business promotion for the platform itself and the participation of businesses, is fatal, "is no doubt suicide!" Jin Weizhu.

Chongqing Morning News reporter Zhou Yi li

Electric Business double 12 promotion related report See 18 edition