2018 China's electricity dealer turnover will exceed the sum of other countries in the world

Domain Name City (domain.cn) November 12 News, Chinese buyers frantically celebrated their online shopping festival "Double 11". To Beijing time November 11 13:30, their spending on Alibaba is close to 6 billion dollars. Last year, Alibaba Group in the "double 11" full day sales of only 5.8 billion U.S. dollars. The data also reflects how fast China's E-commerce market is moving forward.

But "Double 11" is just the beginning. China's e-commerce industry will become even bigger. Morgan Stanley, the investment bank, predicts that by 2018 the total amount of e-commerce transactions in China will exceed the total amount of e-commerce in other countries around the world.

Comparison chart of E-commerce turnover between China and other countries in the world

With the current growth rate of China's e-commerce industry, it will occupy one-fifth of Chinese consumer spending by 2018.

The proportion of electronic commerce in China's consumption expenditure

One of the factors driving the rapid growth of e-commerce sales in China is consumer confidence. The more people experience online shopping, the higher the online spending will be.

Online buyers ' online spending comparisons over the years

Another reason is that China's physical retail outlets are still scarce, especially when compared with more developed economies.

2013 per capita retail area in USA, Germany, UK, Japan and China

This is especially true outside the big city centres, which can explain why the growth of "double 11" sales will come mainly from small cities. Nearly 60% of active mobile devices are in three-tier cities or small cities, and One-fourth of online transactions in the first half of the year have been done via mobile devices.

The proportion of active mobile devices in the two or three-line cities