360 Special for the success and failure of the machine: a shot at the end of the transformation of the electricity business Platform

June 17, 360 online a special anniversary celebration event. June last year, it was Zhou and lei the most intense time. By cursing War, http://www.aliyun.com/zixun/aggregation/11641.html ">360 special machine soon for the public to know." To take this, 360 special machine to be superior.

360 Special machine In this year's development path is as follows:

May 2012, Project launch;

June 2012, the first special special machine AK47;

August 2012, the introduction of the first student machine;

November 2012, launched the first Internet four nuclear machine;

December 2012, cooperation with Nokia;

At the end of January 2013, the Special Machine adjustment strategy, from the initial single mobile phone product promotion, into the electric business platform.

So so far, the 360 special machine is a failure? Different people have different views.

In the 360 internal view, 360 to do the special machine is very good. 360 Vice President Li (original special for the machine responsible, is now being adjusted to be responsible for international business) as evaluation:

First, from the industrial point of view, the 360 special machine for the promotion of the intelligent Machine played a role in the main push. It first gives the industry a baseline for mobile phone performance, everyone to this benchmark, second, it pulled down the price of smartphones, mobile phone prices from 999 to 1999 into several stalls, so that most ordinary users can afford to use a good smart smartphone, which is the value of the entire industry;

Second, from its 360 point of view, through the special machine, our users get the benefit of the return. In the past, a dual-core 1G mobile phone to buy two thousand or three thousand yuan, now only need 1000 dollars up and down, this to 360 of all users, is a huge benefit return, to 360 itself is also.

And in the industry observer old K, the special machine really failed.

First, low sales. From the cooperation of the manufacturers, just started to say and Huawei cooperation, finally and Huawei this cooperation was a dead end, Huawei finally chose and Tencent mobile phone butler cooperation, and the effect is very good, hundreds of thousands of of the first day of sales after millet, greatly exceeded the expected. and other handset manufacturer's cooperation also silently, because the sales low all did not make the money, some manufacturers lost many, they directly do not have the handset, lost the deposit not to play.

Second, only to learn its shape, not to learn its God. Zhou 祎 to do mobile phones, the first is to see the trend of the smart machine, followed by the millet to see Lei, not reconciled, envy hate, school lei do an internet-style hawking mobile phone, this from the old Monday up to the millet play can be seen. But the old week has a little neglected, the special machine does not have the exclusive ROM, the folk also does not have the specialized solution, the native Android system is unable to use, causes the special machine the user experience not to be good.

Third, the special machine to put it bluntly, 360 for the special machine is rejection, is to flow for the mobile phone to reduce profits, and then attract users, to fight opponents. 360 is not involved in hardware manufacturing links, now we see the special for the machine has been a single mobile phone products into the electric business platform, in fact, the special machines are each have their own brands, 360 of the participation is only to the major electric platform to bring traffic, not the formation of brand value solidified to specific mobile phone products, consumers will not be loyal to the machine.

360 Special Machine also explains, Zhou such experienced successful entrepreneur, still will restrain impulse heart, blindly aggressive, to cause damage to company brand.