6 Big electric dealers gather in microfinance to reverse the financial supply chain

"Billion Power network" at the beginning of 2013, the electric business finance suddenly become the focus of the industry. Alibaba, Hui Cong, Jing Dong such as the strong power and the bank to build silver as the representative of the banking giants, are quickly set up their own electronic business financial system, began a new round of happy enclosure.

In the previous SME electric business conference, Microfinance, supply chain financing is a commonplace topic, indicating that SMEs demand for microfinance has been very strong, the market gap has plagued SMEs for many years. In preparation for the eighth session of the SME Electric Business Conference, we found that, in addition to the demand gap, how to maintain the vitality of small and medium enterprises is to promote the core of financial change, this is the financial platform for business growth, product innovation, business model improvement is essential.

According to industry personage analysis, 2013 will be small and medium-sized enterprise financing reverse attack year. Therefore, in April this year will be held with Ningbo, the eighth session of the SME Conference, will adopt a reverse thinking, a number of perspectives, a number of subjects to "crack the financing dilemma of SMEs-the new electronic Business Fast Financing path" as the theme of in-depth discussion.

Small micro-enterprise loan demand exuberant traditional model is difficult to meet

With recent years of labor, raw material costs rise, liquidity shortage, the current domestic small micro-enterprise user loan demand exuberant, profit space, presenting a "blue sea" market. Xianqing, assistant chairman of the CBRC, said recently that as at the end of October 2012, small micro-enterprises loans amounted to 14.35 trillion yuan, accounting for 21.72% of the total loan balance, for three consecutive years to achieve sustained growth.

But in fact, the traditional credit model is far from satisfying the loan demand of small micro-enterprises.

First, the bank's traditional mortgage-backed loan model is contradictory to the actual situation of small and medium-sized enterprises, with high borrowing cost and great risk. It is difficult to satisfy the collateral and guarantee of traditional credit. On the other hand, the network merchant's borrowing frequency is higher, the capital turnover speed request is also higher, the difficulty adapts the traditional credit pattern. At present, China's bank loans mainly to large and medium-sized enterprises, small enterprises accounted for only 20%, micro-enterprises are almost not get.

Secondly, the scale of the existing more than 400 village banks and more than 3,000 microfinance companies in China is far from satisfying the financing demand of small micro-enterprises. And the interest rate of small loans is often as high as the bank benchmark rate of 3~4 times, the coastal areas of private financing lending rates between 25%~30%, short-term interest rates are as high as 80%~100%, many small loans have actually become usury. So far not solve the SME financing problem, may even become a reverse pushing hands, aggravating the financing difficulties of SMEs.

In this case, to Alibaba, Jingdong Mall and other E-commerce enterprises to opportunities. Compared with the bank, the electricity trader carries out the finance to be more nimble, more can hit the electric business small Micro enterprise's real demand.

Two models PK Cooperative Bank is still the mainstream

Of the 6 companies, Alibaba and Suning have been licensed to carry out independent lending operations, using a direct lending model by its independent subsidiary.

The advantage of this model is that it can directly accumulate the user's credit and behavior data, lend flexibility, and have a strong control, the disadvantage lies in the policy risk and huge financial pressure, and subject to regional restrictions.

Jing Dong, Hui Cong and so on most of the electric business enterprise is to cooperate with the bank way, the electricity trader will transform the platform data to the bank to approve the credit limit, the bank according to this completes the independent approval, the disbursement loan.

This model facilitates the avoidance of policy and capital risks, which can be easily provided by banks, with higher credits and longer credit. In addition, the credit data of the electric business enterprise can be recognized and used by the banking system. The disadvantage is that it is easy to relapse into the bank operation Rigid, the examination and approval difficult situation. Earlier, Alibaba had cooperated with CCB to try this kind of pattern, but ended in failure.

At present, the six companies, Ali small loans in the market share has achieved a certain advantage. Ali Finance previously published data show that in the first half of 2012 Ali financial completed 1.7 million loans, an average of 7,000 yuan per loan, the first half of the cumulative loan of 13 billion yuan.

Bundled suppliers finance into the future

The most obvious advantage of the electronic business enterprise is that it can obtain a new business growth point and obtain additional income by charging the service cost. July 20, 2012, Ali Financial realized one-day interest income of 1 million yuan, to calculate the year Ali financial interest income will reach 365 million yuan.

In addition to the potential revenue growth, financial services will also play a role in the platform supply chain and ecology: Because financial lending needs credit vouchers, it often and pay, logistics and other supply chain links closely, through the supplier in the payment, logistics data and vouchers for collateral.

This also means that once the supplier to apply for financial loan services, in logistics, payment and the Electronic business platform for deep docking, so it will be difficult to get out of the environment of the platform itself.

Recently, Alibaba board chairman Ma Yun and Jingdong Mall CEO Liu, in the enterprise 2013 years of planning, invariably stressed the financial business. In the future, the construction of its own financial system will be more and more valued by the electric business enterprises.

It is understood that the annual SME E-commerce Conference held in April is the largest and most influential annual event in the business-to-business industry. 2013, the SME Electronic Commerce Conference ushered in the eighth year, online transactions, heavy industry enterprises, the promotion of new channels, electric business finance and other topics, will become an important part of the agenda of the Conference, will be invited to include Alibaba, HC Network, global Resources Network, Jingdong Mall, Amazon, network Sheng Business treasure, Dunhuang nets, CCB (601939, shares bar), Bank of Communications (601328, shares bar), a delta and many other business-to-business high-level representatives, as well as nearly thousands of small and medium-sized enterprises and economists to discuss the 2013 electronic commerce reverse attack.