A Amoy network published several days to monitor the business data

According to a Amoy network data analyst Chen Analysis, the price war has three characteristics: first, involving a small number of goods, the actual price reduction is less than the extent of the price of the foreign claims. August 15 on the day the real price of goods only about 5%, the average price of goods not more than 10%. Second, business marketing means diversification. The night before the "8 15" price war began, some businesses quietly upgraded the price of goods, of which Jingdong mall 1.22% of the number of digital household goods prices, the average increase of more than 585 yuan; "8 15" after the start of the price war, many hot goods appear high out of stock rate phenomenon, the highest shortage of businesses reach 30% In addition, to really grab a special offer is not easy, in the morning of August 15 four hours, many goods price changes are more than 5 times. Third, traditional retail enterprises show advantages. On the day of the price war, Gome online Mall at one time from the lowest price commodity gold medal in the final shot to the top, and has been leading until the end of the price war, which also shows that the traditional retail enterprises in the electronic category to maintain a huge advantage.

For the "8 15" price war, a Amoy Web site director Chen Lijuan suggested that "businesses should be rational view of the price war, and according to their own actual situation to choose rational competition, rather than the consumer." Price war depends on the strength, in the face of huge consumer demand for parity, this long-term competition will truly test the capabilities of enterprises, but also test the value of each enterprise bottom line. ”

Meanwhile, Amoy Network also provides suggestions to consumers, suggested that consumers learn rational consumption in the sales promotion war, for any "price war" need a comprehensive understanding of business and commodity information, through price comparison sites and tools to view the historical prices of goods, buy more than before, buy the use of coupons, Pay concessions such as preferential combinations to obtain province and Canada.