A discount also sell luxury electricity dealers digest high inventory "bloody battle" year

The Spring Festival will come, traditional shopping malls have a full year, and now the luxury electric dealers to join the fun, through the traditional festivals, the online transaction into the main battlefield of luxury sales.





newspaper reporter visited yesterday found that under the impact of the offline store, inventory pressure, some luxury goods dealers began to occupy the market, played "10 percent", "special sales" and other signs, sale of luxury goods. It is understood that this is the luxury website one of the largest promotional events of the year.





Market





Online "10 percent" sale luxury





recently, some international brands in the traditional channels to play a rare low discount, the end of the consumer market (this newspaper has done), it is clear that the "price war" on the line of luxury goods dealers can't restrain, began with a greater intensity of food "cake." Reporters yesterday from the domestic part of the well-known luxury website, although there are nearly one months from the Spring festival holiday time, but smart businesses have been early layout of the end of the promotional campaign.





"This is the year, the most involved in the brand, the biggest discount." "Excellent public network marketing department in charge of the introduction said, this time there are Chanel (Chanel), GUCCI (Gucci), BURBERRY (Burberry) and other brands of tens of thousands of products to join the" blood Fight "camp, involving clothing, shoes, bags, accessories and other varieties, many goods are the lowest price since last year, The minimum discount for individual goods is only 10 percent, such as the Ferragamo engraving leather shoes, the original price of 5200 yuan, the current price of 2999 yuan, Dior sheepskin suede high heels, the original prices of 7190 yuan, now only 3180 yuan.





Another luxury goods electric trader walks the public relations director of the network Xu to say, the website starts from today, Prada (Prada) and so on international first-line big brand pushes 12 percent-52 percent unequal preferential basis, return to send 3300 yuan.





What kind of more affordable online? Reporter yesterday selected in the city has physical store Gucci, BURBERRY, Salvatore Ferragamo (Salvador Fillag mu) For comparison, BURBERRY line under the Basic Agreement, are in 50 percent. GUCCI, Salvatore Ferragamo's online price is more attractive, the two brands in Chongqing, the minimum activity discount is 70 percent, but the same line of goods on the minimum up to 50 percent.





reason





Digest high stock
by traditional festivals




Although different degrees of concessions, but the reporter in some of the luxury electric platform also noted that the activities of the goods, the majority of the previous year's classic and last autumn and winter, this year's new model is very rare.





"This actually wants to borrow the traditional festival, digest the stock as soon as possible." Gao Boxuan, a senior researcher at CIC, said in an interview with a commercial newspaper that last year had been in a slump in consumption, although luxury goods dealers are generally bullish on online shopping, but it is still difficult to hide the fact that growth is slowing. In the new year, at no less than the cost of handling the tail goods, can promote the brand, can also reduce the pressure of high inventory.





In addition, the first line of international brands to accelerate the layout of the two or three-tier cities, coupled with the increasingly convenient outbound travel, but also let offline consumption began to become easier than ever before. He Du, director of Commerce and Cooperation Division of the City and Commerce Commission, said that, such as Chongqing in the past is mainly a few brand monopoly, enterprises also have no discount power. With the growing number of settled brands, as of the end of last year, the world more than 280 international brands, 227 have settled in our city, which for the urban people, there is more choice of space for the brand business, competition will be more intense than ever, so to a certain extent, to promote the offline entity shop began to discount, On the other hand it also affects online trading.





suggested





on the line to buy luxury goods can be intercepted to leave the transaction evidence





newspaper reporter found in the interview, although a number of sales of luxury sites are said to purchase insurance products, if consumers prove that the purchase is not authentic, can be compensated according to law. But how to prove that is not authentic, but it is a difficult problem.





"At present, the major luxury brands are not willing to buy for the non-store goods, issued identification and inspection reports, and the industry and commerce, quality inspection departments are only quality standards for the quality of goods testing. "Luxury experts, Wealth Quality research Institute Dean Zhou Ting frankly. At the moment, while luxury goods dealers offer a variety of low discounts, it is worth noting that the vast majority of marketing activities are the activities of luxury electric dealers, not the desire of the luxury brands themselves.





　　"It is also the reason why luxury brands have been reluctant to officially authorize the domestic electricity business platform." "Zhou Ting Analysis said that most of the domestic luxury electricity companies under the commodity, not by the official authorization of luxury brands, but through the way of purchasing overseas, although the price will be lower than the physical store, but the quality is not completely reliable, so that luxury network shopping uneven, rampant fakes. If you choose to buy online, you must pay attention to the preservation of trading evidence, such as the use of advertising screen, retaining the transaction Web pages, bills and other means. In addition, it is best to master certain luxury information to distinguish between true and false, encounter too cheap "luxury", should be carefully purchased.