The electric trader's craze has not accomplished itself, but has opened up the new Peach Garden.
data show: The electric business market share has reached tens of billions of dollars, and the annual growth rate of 300%. With the rapid development of E-commerce, the market in the next few years will expand faster.
"Although it is pinned on the electric business, but the decline of the electric business will not affect the development of the electric business operators." "said Anshui, founder of the domestic electric business company." It is in the days of the cat, Beijing East burning money confrontation that day, Ruijin got the largest order since this year.
"anti-environment" growth
"We plan to increase the number of signed cooperation brands by one times in the year, in the apparel and fast sales field." "Anshui said.
It is understood that the electric business on behalf of the operation of the industry from the production so far only four years time. Because the traditional industry has entered the electricity business, but the enterprise itself lacks the electric business operation experience, then will be helped by the professional on behalf of the Operation company to manage. Sadie consultant Liu that more and more brand enterprises began to tend to network marketing, to build their own online brand stores, to the electric business operators on behalf of the broad development space, and do not need to burn money can have a stable business.
in fact, the power of the business model of rapid growth of the opportunity to the "U.S.-state incident" has a close relationship. 2011 U.S. state Apparel issued a notice that, in view of the difficult to ensure profitability, decided to stop the E-commerce business platform state-purchase network operation, the original network shopping platform will be entrusted to the controlling shareholders. Before that, the United States has invested nearly 60 million yuan in E-commerce. After that, many enterprises no longer choose to build e-commerce sites, but the choice of operating mode.
another as the competition environment of the electric business is worse, the enterprise will raise the requirement of every detail of operation, and this is obviously the strong point of the electric business on behalf of the operators.
and blood struggle without fruit compared to the electric business, on behalf of the operation of the company has indeed realized the realization. "Except for a handful of newly-entered small companies, most of them are profitable," he said. "Beauty Li Makeup general manager Huang said."
is not only a traditional enterprise, with a pure pedigree of the electric dealers are also looking for the carrier to help. It is understood that Massamasso in the days of the Cat brand Shop is by the Swiss Jinlin on behalf of the operation.
but with the electric business, business-to-business, the single line mode, the electric business on behalf of the operation of the commercial lines are lengthened to B2B2C. To provide products to the brand, the middle of the platform with the electric business docking, and from the bottom can directly contact the end consumer.
According to Anshui introduced, Ruijin Lin's business model is divided into two kinds of consignment and distribution. Distribution is a simple service model to operate the official flagship store of the enterprise. and consignment refers to the purchase of products from the brand, for the entire network of retail and distribution and then sold to distributors or consumers.
"Our cooperation with COFCO is to sell the model and help it run its flagship store on the day cat." In fact, the vast majority of online flagship stores that consumers see online are not businesses, but carriers. "Anshui said.
from the profit margin, the distribution of the profit margin of 10%, and sales can reach 40%, but the idea that companies also expect to minimize risk, in negotiations with the operator will deliberately avoid the distribution model. "The consignment really accounted for a large proportion. So you need to choose a good brand and product structure. "Anshui said.
single-minded Power
from the market pattern, Rui Jinlin, Shanghai Bao Zun, Shanghai, and other rival. And a hodgepodge of serious and homogenization of the electricity business is different, the electric business on behalf of the operation of the company's product positioning more focused, food, FMCG and apparel is Ruijin Lin's "main battlefield."
"The industry does not appear to be the absolute leader, but the leader's standard is very clear-product positioning must be concentrated." "Liu said.
It is understood that the electric operators on behalf of the operation of the industry's venture capital mostly hovering around tens of millions of dollars, and other prone to billions of dollars in the industry compared to the venture, but also show immature. "To spend a limited amount of money on the blade, if the product is too open, people, capital costs will be increased a lot." "Anshui said.
looking for new profit growth point is also a required course for electric operators. It is understood that in addition to the traditional sales, distribution to earn commission form, according to the database resources for brands to provide brand data mining, brand interaction and other value-added services are in the major generation of operating enterprises have launched.
Anshui that value-added services should be targeted at large brand customers, and small and medium-sized enterprises are relatively weak resources, in turn, will affect the development of operators.
and 2010 's "everyone buys" very different, the electric business enterprise's threshold is relatively high. First you need a strong it background. It is understood that most of the industry's operators because of high investment, will choose to do only on behalf of the operation, rather than do IT systems, but lost the core technology and products of the right to speak, is almost impossible to become the industry giant. "We put most of our cost into research and development, and we have our own research and development team like Amazon." "Anshui said.
Liu believes that the carrier operators want to make a difference also need to pass two. First, the use of Third-party platform for it data depth mining to help enterprises find accurate consumer traffic. Second, through consumer understanding, and brand to design the right consumer products.
