A story of a group of American customers and market segments

The United States is already highly mature in the field of E-commerce, one of the performance is to find a few competitors in every market segment, and each competitor's annual sales are staggering. In stark contrast, China's industry is basically the beginning of all walks of life, or blank, or occasionally a few small minions to call. But one thing is certain, the Chinese market is enough to breed many of the big talkers.

Market segmentation to the ultimate embodiment of a single product set up a dedicated independent sales of the website. The American Small Power Equipment network retailing field is a dominate located in Illinois (Illinois), the equipment direct company, which sells electric saws, lawn mowers, generators, and air compressors via the Internet. Power Equipment Direct's 2008 sales rose 30% from 2007, and a new large warehouse was built in March this year, expanding the size of customer service centers to cope with the growing demand for orders.

The biggest feature of power Equipment Direct's network sales is the construction of a bunch of corporate web sites for individual products. Before 2008, for example, there were at least several of the following Business-to-consumer sites from public information:

Aircompressorsdirect.com (Air compressor business-to-consumer site)

Pressurewashersdirect.com (Cleaning machine The Business-to-consumer site)

Electricgeneratorsdirect.com (Generator-Business-to-consumer site)

Snowblowersdirect.com (Snow blower, if there is a snowstorm, can be used)

In 2008, as sales gained momentum, power equipment direct continued to produce 5 Business-to-consumer sites, as follows:

Mowersdirect.com (lawnmower site)

sumppumpsdirect.com (Sewage pump site)

Logsplittersdirect.com (sawing machine)

waterpumpsdirect.com (water pump)

Chainsawsdirect.com (Chain Saw)

Many sites, management is a big trouble. But power Equipment Direct has a way of simplifying the complex. In 2009, the Power equipment network retailer integrated all the sites into an e-commerce platform. From the outside, a group of web sites, such as blossoming, but from the inside, all in an e-commerce platform to run. The technology was developed by the company itself.

Power Equipment Direct, whose chief executive, Jon Hoch, said the big increase in sales is no different because of the bad weather in the United States, like ice storms, snowstorms, tornadoes, and so on.

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Welcome to discuss this topic with colleagues. Contact Xiong email:jamic2003@gmail.com qq:61949994 msn:bagsok2008@hotmail.com Personal homepage: www.xiwall.com

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