Acquisitions in the process of innovation

Looking at the http://www.aliyun.com/zixun/aggregation/2467.html ">amazon, sometimes I think: innovation is to insist on constantly poor toss?" Yes, maybe.

Amazon is a persistent and lucky company, born with a "merger" and "not doing anything" hobby. Of course, that's also because Amazon never thought of itself as a mere business-to-consumer.

When Amazon bought a lot of enterprises, mixed into the search, including a number of industries, basically no good results, once put their own toss to the poor jingle. Poor, it has to control the cost can not let the server in the sales off-season when idle, but also have to persevere continue to toss. In this way, when no one is optimistic, it leads the "cloud computing", incidentally also raised a lovely Kindle. Start "Big luck" ...

If you want to rank the most sought-after IT company in the United States, Amazon can definitely go to the top three. That year can not be a lifetime of ebay, but now is almost reduced to rely on the adoptive son PayPal to support the point.

The day before yesterday, Amazon continued to cling to the "restless points." With more than 900 million to fix the Zappos. This includes a $807 million worth of common stock, and a 40 million dollar cash plus restraint. It is said that this is the price of Zappos, Amazon did not bargain.

Some people say this Zappos sale is under the pressure of Sequoia, I do not believe that, Tony Hsieh is Chinese but not in the celestial, and not to his Shen Nan Peng Tube. Some people say that zappos margins are too low to mix up, I do not believe, although Zappos profit margin is indeed low to 5%, but for the entire vertical industry is not very low, and it sold 1 billion dollars a year last year shoes, the current monthly more than 5 million UV. It is said that Amazon but Zappos (Amazon had a competition with Zappos endless, is not rivals) to buy it, but also nonsense. The two boxing routines are fundamentally different, and Amazon does not have to compete with Zappos, or with a 5000-year profit.

However, Zappos's reputation in the vertical area of shoes and the market is indeed much higher than Amazon, his core is to rely on service to win. Although Amazon has a good reputation, it's a far cry from Zappos. As an ambitious, can toss, with a strong innovative ability, but also born with business model of the enterprise, Amazon must have to zappos such a strong sense of service and service capabilities of the team, day and night miss, mouth-watering.

The key core of future competition in E-commerce is data competition. Zappos because of service needs, in the operation process has been very complete and meticulous grasp of the user's information. To a certain extent, the Zappos hands of these purchases of shoes, clothing, purses, watches, sheets and other living things, and other consumer information, coupled with Amazon's hands to buy digital products, consumer electronics and other goods user information, basically occupy the entire e-commerce area of more than half of the consumption information type.

By the same rule, Amazon will continue to look for more vertical business-to-consumer acquisitions that can fill its data space. Of course, the price will not be so expensive, at least 200 million of the 900 million should be used to buy the team. (for example, the 40 million-dollar comfort charge)

With Zappos,amazon will be doubled. Amazon,zappos can be developed faster and more valuable. Perhaps this is the key to Amazon's need for Zappos. To reach Amazon's vision, more Zappos are still needed.

Blessed are the brothers who do the vertical. may include domestic.