Advertising seriously illegal good eyesight and so on 10 drug companies were named

Every reporter Shing Chunlai from Beijing because of illegal circumstances serious, illegal publication frequency high, serious deceive and misleading consumers, a few days ago, Zhengzhou new Science and Technology Engineering Co., Ltd. production of "Good eyesight eye paste", Qinghai Crystal Pearl Tibetan medicine High-tech Industry Co., Ltd. production of drugs "Shuang red blood circulation capsule"　　A total of 10 pharmaceutical enterprises to produce 10 kinds of drugs, medical equipment, health food products by the state Food and Drug Administration by name exposure. Zhengzhou New Vision Company concerned people in the "Daily economic news" interview, said the first time the company carried out self-examination and accountability. After verification, there are individual distribution companies and some agents arbitrarily change the content of advertising, illegal publicity, by the State Drug Administration bulletin, causing a very bad impact, but also to the good eyesight brand caused significant losses.　　The company said it has conducted a comprehensive investigation and rectification.　　Drug Supervision Bureau exposure of 10 drug companies advertising, the state Drug Administration issued 2012 2nd illegal drugs, medical devices, health food Advertising Bulletin summary, 10 of them illegal circumstances serious, illegal publication frequency high drug, medical equipment, health food gave exposure. These enterprises and products are: Zhengzhou New science and Technology Engineering Co., Ltd. production of medical equipment "good eyesight eye paste", Zhengzhou inch Biological Technology Co., Ltd. production of medical equipment "far infrared joint Pain elimination", Hunan Love Health Pharmaceutical Co., Ltd. produced drugs "ginseng and tonic paste", Qinghai Crystal Bead Tibetan Medicine High-tech Industry Co., Ltd. production of drugs "Shuang red blood Circulation capsules" (Advertising name: Crystal Bead Double Live) ", Guangxi Pingnan Pharmaceutical Factory production of drugs" forefront of green tea ", Canton Chen Lizi Pharmaceutical Factory production of drugs" Shu-jian waist pill ", Shaanxi fragrant Chrysanthemum Pharmaceutical Group Co., Ltd. produced drugs" Yu Gold and Silver Chips "( Advertisement Name: "710", Hunan Province in the Pharmaceutical Co., Ltd. production of Drugs, "Golden Dragon Bushen Mixture", Jinan Foundation Haitong Biotechnology Co., Ltd. (certificate holders) of health food "sea pass brand Olympic rehabilitation tablets" (Wei food Health into the word (2001) number No. 0021), Guangdong Xian Lok Pharmaceutical Co., Ltd. (　　Certificate holders) of health food "d ' Q10 brand natural vitamin E coenzyme Soft capsule (advertising name: Brand new too Q10 soft capsule)". The National Drug Administration said the above-mentioned drugs, medical devices, health food, some of the application of advertising is beyond the approval of the Food and Drug Administration departments, some drugs for over-the-counter drugs, unauthorized advertising in the media; some drugs for prescription drugs, unauthorized advertising in the mass media, including the use of experts,　　In the name of the patient to prove and unscientific expression of efficacy of assertions and guarantees, and so on, seriously deceive and mislead consumers.　　Good eyesight eye paste comprehensive investigation and rectification of the State administration of medicine, said that good eyesight eye stickers advertising coverage beyond the food and Drug Administration approved the content, containing the use of patient image and name as proof, unscientific expression of the efficacy of assertions and guarantees, serious deception and misleading consumers. Zhengzhou New Vision company said the company has launched a strictself-examination rectification, the investigation process found that the Jiangxi market agents and Ningbo distribution companies exist advertising is not standardized.　　The company immediately carried out a serious deal: the cancellation of Jiangxi agents to distribute good eyesight products, the overall stop of the Ningbo distribution company's advertising, for the problem of the Ningbo distribution company responsible for the internal serious treatment. At the same time, in order to avoid a similar situation in the future, the company conducted a comprehensive overhaul: first in the nationwide advertising content of internal audit, all advertising content must be issued through the supervision and examination department audit approval, and resolutely eliminate the violation of publicity incidents; In the national scope of the first-line sales personnel to carry out standardized training and review work, once found that there is a violation of propaganda behavior, found a case of an investigation; strengthen the management of senior dealers, peripheral distributors, signed the "Dealer's good Faith commitment"　　Once again, the promotional violations in the distribution contract are reiterated: not by the company's audit does not allow the publication of unauthorized regional advertising, printing a variety of promotional materials, once found to cancel the dealer's qualification for the operation of products; the company will establish ads and standardize the normal supervision and inspection system, found that irregularities, will be severely investigated, to ensure that the standardization of advertising issued.　　To solve the drug exaggerated propaganda to cure root in recent years, the state-related departments have intensified the crackdown on illegal drug advertising, but the institutional and legal aspects of the special reasons have been restricting the fundamental solution. At present, China's drug advertising review and transfer in the Food and drug regulatory departments, its investigation and management in the industry and commerce administrative departments, hereafter and administration in the media and its competent departments. For professional, technical strong drugs, medical equipment, health food advertising, as the advertising management organs of the industry and Commerce departments lack of corresponding professionals, illegal drugs, medical equipment, health food advertising is not easy to identify timely detection, can not be stopped in time, and the grassroots Drug Supervision department found that illegal advertising to be transferred to the business sector to deal Without the initiative, regulation cannot be in place.　　In addition, some news units often only seek economic benefits and ignore the legality of advertising, and encourage the spread of illegal advertising, some of which have been approved but not according to the approved content hereafter, deliberately exaggerated efficacy and role.　　Industry insiders believe that such approval, punishment, hereafter three separation system, if different departments of the same illegal understanding is not unified, it is easy to work in the convergence and coordination of the omissions, mutual shirking responsibility, weaken law enforcement, be outlaws loopholes, leading to punishment lag, ineffective supervision. In view of the current problems, the industry suggested that the industry and commerce, drug supervision departments should strengthen communication and cooperation, the establishment of illegal drug advertising cases of coordination, transfer, investigation and prosecution mechanism, to form a strong monitoring force.　　Conduct joint inspections regularly or irregularly, and bring to the attention of the food and drug regulatory authorities the administrative measures to stop sales and to include "blacklist" for the drugs involved in serious false illegal advertisements. The drug advertisement issued by the media must first be approved by the drug regulatory Department at the same level, and the approval of the drug related documents, then to the commercial and industrial departments for the record, and then can be released, so that can avoidTo avoid loopholes in the work coordination and cohesion of different departments, so that the illegal drug advertising containment before the release. In the construction of the advertising market credit supervision system, according to the current construction situation of drug safety credit system, the behavior of illegally releasing drug advertisements is divided into 4 grades of keeping promise, warning, breaking faith, serious losing faith and grading. To investigate the responsibility of advertising media, stop its advertising business, until the cancellation of advertising eligibility.