An unprecedented price war in the history of domestic electricity dealers

Securities believes that the http://www.aliyun.com/zixun/aggregation/34463.html "> price war will not have a significant incentive for home appliances sales." This judgment is based mainly on three points: first, looking back at the May electric dealer price war, despite the same hype, but did not have a clear incentive for industry sales. Therefore, the price war is not particularly big expectations. Second, the price war concerns more people, but the real orders are limited. After all, home appliances are durable consumer goods, very few consumers will hoard household appliances, sales basically or from the demand, the current situation is difficult to pass the discount to bring a turnaround. Thirdly, the number of products sold by the dealer is limited, and the situation of shortage limits the stimulating effect on sales. In order to control the cost, many special products are limited sales, the phenomenon of shortage is more obvious.

Securities said the price war will make the household electrical appliance industry more serious polarization. First of all, for everyone is worried about the price of electric appliances manufacturers of the price system caused by the impact of the situation, the securities believe that this issue on the second-line home appliance enterprises impact greater. Because from this price war, the participation of leading enterprises is relatively low, and second-line home appliances enterprises to participate in a higher degree. If there is a impact on the price system, then the market competitiveness of leading enterprises will be further strengthened. Secondly, from Gree, Haier have refused to cooperate directly with the electric business but choose to dock through the dealer to the situation, home appliances leading enterprises in the industrial chain, the right to speak is gradually enhanced. Once again, the home appliance faucet gradually manifests the sale through the price reduction, but relies on the brand strength to realize the sale the new development stage.