Analysis of electric quotient behavior of key audio products on line channel

1th page online channel into competitive key audio products electric quotient behavior analysis

Tenkine Audio Channel

Whether the user habits change the behavior of the market, or market changes led to a new user thinking, this is an indefinable problem, in short, today, in the digital products market, we experienced too many changes. With the rise of intelligent terminal equipment, users to the surrounding accessories products demand to rise to a new height, and with the rise of the electrical business site, we buy these products also have a new way.

The multiplex purchase way opens the door for the user, originally in the physical store runs the broken leg the around to become the frequent mouse clicks on the Internet. However, for the manufacturers, how to combine a variety of sales channels, how to avoid different channels of product conflicts and conflicts of interest, how to reduce the impact of fakes in the electric business platform, this has become the most important issue in the new era.

Multimedia speakers have a strong physical store channels, and most manufacturers are also using this platform to develop, so the reform of the channel has always been very cautious, and the future of the Bluetooth speaker era, due to product positioning has changed some, so the manufacturers also want to take this opportunity to re-establish the channel pattern.

Set up the official flagship store

Manufacturers set up the official flagship store, this way in the audio brand is very much seen, stroll (002351, shares bar), Maibo, Lang Qin and other brands in Taobao's Day Cat Mall opened the official flagship store, operating their own products. and the real channel price compared to the new product price slightly lower, and the general gap between the old products, online flagship store also undertook a large number of new starting function, many brands of the latest products are in the online flagship store first sales.

Shop management, some brands are used in the way manufacturers direct management, manufacturers sent a dedicated team responsible for the management of the shop. In addition, some brands will be the official flagship store management entrusted to the third party, and the third party here may be a professional agent, or the strength of the brand under the line agents.

Authorized entity Dealer's online shop

In order to avoid the real shop and shop price conflicts, but also some brands to choose the authorization line dealers open Online shop, so that dealers can set their own circumstances to establish a part of the price of products, solve the problem of conflict of prices, and manufacturers do not have to spend a lot of energy to maintain shop.

Provide a dedicated model for the Electronic Business website

BEIJING-East, Amazon and other electric companies have a large number of users, daily turnover is very alarming, speaker products are currently a popular product site, a number of brands will choose to cooperate with these electronic sites. In order not to have a price conflict with other forms of distributors, manufacturers will generally choose to provide the electronic business site for the model, in order to ensure the interests of all parties. More and more manufacturers have adopted this approach, especially Bluetooth speakers.

Online sales ratio

For most manufacturers, online channels are at the beginning and development stage, the online sales performance is also increasing year in, in the stroll and Maibo related interviews We all got the answer.

Rambler:

Some sales figures for fiscal year 2012 are not yet available, and need to wait for the company's annual report to be released. Channel, the line under the lines have their own different characteristics, the walkers on the line and the growth of the offline channel are very concerned about. We hope that the different types of channel partners can play their own advantages and characteristics, one to provide users with better service, more to meet consumer different consumption habits and needs.

Maibo:

In 2012 years, the online sales ratio is on the rise, in the total sales of Maibo accounted for a certain proportion. Online and offline purchase of the main group is different, we are based on this difference to do product segmentation and adjustment.

The rise of Internet power providers has given more opportunities, because in the channel establishment, the establishment of online channels is far simpler than the establishment of offline channels, and the cost is relatively lower, to some extent, narrowing the gap between emerging brands and traditional brands. In addition, the new product is also more suitable for online promotion, after all, internet users have a better ability to accept, and online promotion is simple, effective feedback quickly and clearly. Bluetooth speakers, the contention of the online position must be the core of the future market.