Analysis of electrical Appliances three big electric trade routes: Haier ahead

Electrical power of the electric business has been a hot spot in e-commerce, often triggered by the war are the three major platforms: Jingdong, Suning easy to buy, Gome online, the impact of many industries are different degrees of the electric trade routes to explore, and the Chinese electrical enterprises are the same. If tired of watching, listening to tired of the platform of the electrical battle, Haier, the United States, gree known as the three giants of Chinese electrical appliances, then let us look at the traditional electrical giants of their electrical quotient of the road and treatment of the electric quotient of the attitude, the author brought you inside into their world.
(a) Good grasp of opportunity: Haier

Among the three Giants, Haier is so far the electric business road to go the earliest, go furthest, also walked most attentively. Haier first net to talk about Haier Mall, is the eldest son of Haier Internet world, as early as in 2001 has been launched, 2008, the Consumers Shopping website, 2012, Haier Mall sales of about 300 million yuan. More than 10-year mall platform Road, than Suning easy to buy a year later than Jingdong mall three years earlier than Gome online predecessor Gome On-line mall a year earlier, especially visible Haier in power for the internet for the electric dealer's tentacles is a lot of people can not be comparable. Unfortunately, Haier Mall set up the time of the most chaotic, but also the most no direction of that stage, the electric business overlord Alibaba or the little people, so for Haier, there is no direction to guide, and Haier can not spend a large human and material resources to do electricity, because the core of Haier is offline channels.

But Haier has never given up on the path of the business, has been walking, has been groping, Haier electric dealer multi-directional layout. In addition to Haier Mall, Haier in the establishment of the official flagship store, and through Beijing-east, Suning and other independent Third-party platform sales, 2012 sales scale of 2 billion yuan. 2012, the O2O mode by Haier to play with the help of Taobao double 11 to play home appliances customized services, for an electrical giant, is how bold decision, the author also had to admire, compared to the United States and gree, it is quite inadequate.

Familiar with the electrical business people know that many enterprises have a headache is: the last kilometer, logistics is a lot of electrical business or platform heart disease, and for Haier, logistics is their advantage. Haier has its own production lines and products of enterprises, logistics system is the key to the entire enterprise, and Haier logistics after decades of development, Haier not only has large logistics vehicles, but also have to cover the national warehousing system. For distribution, Haier provides more than 3,000 dedicated lines, to achieve "shuttle" service, 24 hours on the customer need to send, to the user 24 hours of delivery. Due to the high cost of electrical logistics, not timely delivery and installation, electrical business development has been restricted, Haier logistics to try to solve this problem. And recently Haier Zhang clearly said: first solve the last kilometer of the problem to solve other problems, and we said behind the gree is not in the road to try, because it is a key point to grasp the electrical business: logistics, master the huge logistics advantages of enterprises, no matter how to do the electric dealers are not to the disadvantage, People can find someone, lack of platform can be built, and lack of experience, the current Haier is constantly giving experience and lessons.

Daily Shun Logistics is Haier buried in the electric dealer inside the pieces, see the relevant information also a bit for other electric business enterprises worry, Japan and Japan logistics customers in addition to Haier Group, Skyworth, TCL, LG, Whirlpool and other brands of electrical appliances manufacturers, but also including the Cat Electric City, Amazon, logistics treasure, Haier and so on. The author said that if Haier has the ambition and do a power business enterprise, is interested in the development of another channel, do their own electric platform rather than electrical platforms, that kind of will kill how much of the electric business platform, then the electric business platform will be one side, based on this reason many of the big electric enterprises would rather lose money to do logistics, where the guests so, Jingdong so.

(ii) The Golden mean road: Beautiful

The electrical business of the United States is very calm, compared to the Haier War flag drum, compared to gree unknown. The author of the beauty of the understanding that there is a mall, but also know that the United States in the days of cats, Jingdong and other platforms have shops, the other is really ignorant, but the recent United States to the topic of listing, it leads to a lot of information, the first financial information, the United States of life Electrical Appliances Division this year set up a special E-commerce department, to develop a new channel of electricity business. Electric dealers finally in the United States, do not live in the home without a fixed life, but from the overall view, the United States and the electricity business is more for the public to do the change, is an empty shell or a nominal or unknowable. And the U.S. Business Department general manager Shaoqiang released a data: Last year, electricity Shangyo accounted for the United States 6% of the household electrical income, this year will increase 2%-3%.

The attitude of the United States to the electric quotient is the way of moderation, participation but not in a point of gravity, can only be as a marginal role to appear, no matter how good to say that there is nothing to change, the United States how to go to the electricity quotient, words will say, we want to see your action, if just simply add a few more electric business platform, All kinds of promotions, I believe, to raise 2 points is not a problem,

(iii) CHI is not here: Gree

Today, the momentum of the electric business is very fierce, when many home appliances enterprises (including home appliances retail enterprises and home appliances manufacturers) have the performance is not ideal responsibility to shirk to the electricity business, we found that there is an exception to the enterprise, it is gree electrical appliances. Gree chairman of the Iron wife of the Mingzhu said that the electricity quotient did not impact to Gree, the author's view is very neutral: perhaps, but her current position on Gree: committed to doing products, to do technological innovation. Whether five years later, or even 10 years later, the electrical business is still unable to replace the traditional enterprises, the electrical products are derived from the traditional enterprises, there is no traditional enterprises where there are electrical products, so all of the electric Power quotient conspiracy theory in the electrical enterprises are a joke.

Gree Overall electric quotient idea is to maintain concern, in fact, is concerned about Haier; continuous concern in the enterprise to upgrade the skills of employees, upgrade employees to technical staff behind, I guess is gree once the road will let many people lose their jobs, and master a skill, even if the loss of gree, it can survive very well, Gree has a good abacus.

In the entire electrical appliance business, the author is very appreciate the practice of Haier, more admire Zhang's creativity, a recruit custom, the O2O implanted Haier ads, now many of the electric business model, will unconsciously take Haier as a typical. (Electrical business Analyst, qq:892729335/Huang)