Analysis on the successful way of the Dunhuang net of foreign trade business-to-business Platform

About two years ago, one of the experiences of talking to Ms. Wang, though only by telephone, could still feel her very shrewd and rational.

Until a few days ago in the Shenzhen E-commerce Forum to see her, just really feel, just like Liu represents the Jingdong, Wang is the brand of the Dunhuang net. In the past few years, she has provided a series of network products for the production and wholesale enterprises in China, so that these network operators are successfully "discovered", "authenticated" and "recommended". At the same time, also led the Dunhuang network step by step towards success.

Some people say that Wang speech is a performance, it is also wonderful, like performing Talk show, every minute to attract the audience and the media. Beauty and wisdom coexist, is the condition of success? Illustrious

The topic of Wang's speech is "several judgments of foreign trade Electronic commerce", and nothing special, but it reveals the success of Dunhuang net. The success of the Dunhuang network is because of the success of the Dunhuang network customers, is the Dunhuang network of customers to the Dunhuang network services and value recognition.

So, which part of the Dunhuang net, provide what valuable service? Direct buyers and sellers on the platform to deal with it, of course, yes, but can be broken down more carefully.

Perhaps most people will say that the success of the Dunhuang network is based on the proposed and first use of suppliers, sellers, the use of "successful transaction fee" business model. This mode of application, so that the Dunhuang network broke the monopoly of Alibaba at that time, quickly absorbed a large number of domestic foreign trade enterprises to join. Greatly enriched the platform of goods, for the transaction provided the necessary conditions.

Yes, but I think that's half the answer! Yes, just half of it. The other half may have a greater impact on future business-to-business trading and related services.

It is very shallow to say, all the payment methods provided by Dunhuang Online, are called "DHgate Buyer Homeowner" service. In foreign countries, such services are often referred to as "escrow service", or "Transaction escort services", or directly referred to as "transaction security services". The platform operator providing escrow service directly or indirectly controls the cash flow of the transaction and provides a decisive guarantee for the good faith transaction. The familiar PayPal, or Alipay can provide similar services, but they are not trading platform.

See how the Dunhuang Web is explaining to buyers how to use this service:

After IBuySpy, check your items are safe and correct and inform us that your payment should is released to the supplier.

For the technology platform, the product is simply decomposed into two actions: Hold and Release (payment). But the triggers for these two actions are buyers, and the platform can be enforced. The referee is the platform operator, or other service support party, neutral organization.

As I explained in a previous article, by means of technology, escrow products achieve the reverse operation of the transaction cash flow. This makes it possible for trading to secure this service. In front of the escrow service, what integrity products, industrial and commercial certification, and so on, everything becomes meaningless, control of cash flow is the decisive means to eliminate transaction fraud.

Escrow service is not the original Dunhuang network, I used to buy domain names in foreign sites when the use of this service. But the Dunhuang net skillfully uses it in the foreign trade business-to-business platform, this also surpasses Alibaba's one absolute. The Dunhuang NET does not have its own payment platform. On the contrary, Alibaba has Alipay, but Alipay is too attached to Taobao platform, not very good and Alibaba Network service interaction, it seems a bit conservative.

Through these services for buyers and sellers, the Dunhuang network has successfully led and promoted the online trading behavior. This is the key to the success of the Dunhuang network! In addition, the Dunhuang network is very clever to the service and profit model bundled together, and to strengthen publicity, this is her brilliant place. Attentive readers should be able to see this;

The success of the Dunhuang net depends on China's rise as a global production power, but Wang's understanding of the network service and the value-added service, and the continuous innovation in the application level of the Network Service, lays the foundation for the success of the Dunhuang net.

To the Dunhuang nets on the "road" applause.