Are you going to "Rob money" or "raise money"?

I glanced at him: How many people really bought a stock, just to endure a full 1.5, and then make a full four times times the AH?

He thought to say: Also, if I, indeed at that time, even the stock will not want to buy.

When I was in college, a teacher told us a sobering joke: there was a plan for an American company and a German company: "I have a good plan here, and you double the turnover one year." Who wants to buy it? Then the American enterprise bought that plan, the German enterprise did not buy, but his reason is: One year turnover doubled, to an enterprise's development speaking is unhealthy. We are willing to maintain a growth rate of 20% per annum, giving up unhealthy speculative income.

At the outset, the teacher told the case, is to introduce the different characteristics of European and American enterprises. And I would like to explain this is the enterprise marketing planning two Strategies: "Rob Money" and "raise money."

Corporate business is obviously a need to rob money! Need is short, frequency, fast, to cater to the fickle consumption of the public, the love, like the characteristics of the follow. Product design human nature, packaging to cater to the public, pricing smart clever, channel the right way, the enterprise robbed the money. The characteristics of Internet media, fully given to the business enterprises to rob the various possibilities of money. So many web sites to make money of the post, was the point of explosion!

A shoe company boss, the correct use of network technology for enterprises to promote product sales services, excitement of their friends shoe raw materials company boss, talk about network marketing wonderful. So the shoe mold boss also eager to suit, according to the shoe company boss Way, also network marketing a back, the result has no effect.

What's the reason? The marketing Strategy Center of Business-to-business Enterprises should be put on raising money, which is different from that of enterprise. They are not facing the consumer, but the buyers of the business. Business-to-business procurement and business products are very different to the Web site, business-to-business buyers, on the site directly under the order, rare, almost impossible. From the first inquiry on the network, to the final customer list, the usual cycle will be 3 months to half a year. Therefore, it is not advisable to use the network marketing method of business enterprise, while holding the hope of rapid profit, as business-to-business marketing.

So, the shoe raw material company boss because of failure, and gave up the network channel, the site put there n years, as a fake. In fact, the author found that many of these enterprises are now. If he really gave up thinking, they would really be eliminated.

Business-to-business Enterprises need to raise money, the so-called long-term off big fish. Marketing strategy planning must be long-term, carefully look at each of the sales chain. Develop a business, a product health lifecycle, and ongoing research and development, as well as product protection work. Gradually attract customers, guide customers to understand your products, buy your products, and business-to-business enterprises once you win customers, this customer will likely accompany you for life. This is also different from the business enterprise.

But the author does not completely isolate the "Rob Money" and "raise money" two concepts, business enterprise, in robbing money to consider how to continue to rob, the annual money Rob, which has a part of the existence of the culture. and business-to-business enterprises such as money raised to a certain extent, there is a good opportunity, when necessary to rob a big. The so-called yin and yang way, is also!

This article is dedicated to all the business owners who want to rob money, if you give up the Internet and think about how to raise money because you can't get fast money, you may have no money in your life. Unless you like the writer or the author's friend, did not want to want this money. Ha ha

(Reprint must be famous original author: Wu Yi)