Beijing electrical dealers are required to standardize the promotion of the Department to deny the official documents issued

"Caijing (blog, Weibo) comprehensive report"

According to the Beijing Business Daily Report, on the evening of 8th, the News said, near the "Double 11", the Municipal Development and Reform commission to Beijing Electric dealers issued a notice of promotional guidelines on the recent promotional activities in the merchandise discounts, promotional slogans, rules, gifts, coupons, etc. in detail, such as marking the requirements and norms. Although the relevant departments of the municipal Development and Reform Commission did not http://www.aliyun.com/zixun/aggregation/7575.html "> Electric Sales Promotion issued official documents, but it is understood that a large Beijing-based electric dealers have been notified of the relevant notice."

The founder of a company said yesterday that it had received a notice from the Beijing Development and Reform Commission on the promotion of electric dealers and announced the contents of the notice. However, the municipal Development and Reform Commission said yesterday that the municipal Development and Reform Commission did not issue official documents for the promotion of electricity dealers, but did not disclose whether the informal notice was issued. However, a person familiar with the matter confirmed that the person said that a Beijing large electric dealer has been notified that the above content is "identical." From the content point of view, the notice of the promotion of electric dealers in a detailed specification, the content includes merchandise discounts, promotional slogans, rules, gifts, coupons and other signs.

The Beijing electric dealer has received the notice and revised the promotional slogan yesterday morning. Some of the propaganda on the site changed dramatically late yesterday. For example, some have changed from "Low to 50 percent" to "50 percent-90 percent". However, there is news that, because of the cat, Suning easy to buy, Xun nets, shop 1th and other electric dealers are not in Beijing, it is not limited by the notice.

In accordance with the requirements of the notice, the future promotion will not be used, capping, full-screen, the most slogans, the current is widely used by the electric business enterprise "x fold", "the lowest price" are included in the "Disabled" ranks. That is to say, the future promotion of the electric business will be clear buckle.

In terms of merchandise discounts, the notification content is more detailed. Among them, the original price should be "the price of the first 7 days in this trading place transactions in the transaction of the lowest transaction price", discounts need to be established in accordance with the above original price, discount range to calculate the decimal point after two digits rounded, page callout discount need to be greater than the calculation of the minimum discount such as the original price of 176 yuan, promotional price of 98 yuan of goods, calculated discount of 0.5568 ... Web site tagging must be 56 percent, not 55 percent.

The notice also stipulates that promotional activities should be marked promotional period, rebate conditions, and the details of the requirements, such as not to mark the gift price, can only mark the name and number of gifts, but also required gifts must not be three products.

The notice requires that the sellers be executed immediately and strictly. If there are irregularities, the municipal development and Reform Commission will be punished. A large electric dealer has already replaced the website slogan, and temporarily removed some of the material that has been done, and replaced the new slogan overnight to catch up with the plan before the "double 11" promotional campaign.

Industry insiders believe that the competent authorities issued a notice on the promotion of electric dealers to restrain, the reason lies in the "8 15" price war, the relevant enterprises for allegedly "fictitious original price, fraud consumers" by the National Development and Reform Commission price Supervision Bureau punishment. In order to prevent the recurrence of the same, in advance to require enterprises to discount the Ming, in order to maximize the protection of consumer interests.

Although in the industry's view, such an exhaustive notice "a little bit more", but after the "8 15" electrical fraud, such a requirement is necessary to implement. The head of a large electric business enterprise believes that the notice will help protect consumers ' rights and interests and prevent the electronic business fraud from being reproduced in "Double 11". But a Beijing vertical electric business platform in charge of the company, the notice only for the filing in Beijing, the electric dealer, virtually let Beijing enterprises "eat the loss", I hope the relevant departments can be standardized nationwide.