Beval founder Yang: Online education future opportunities similar to electric quotient concept

Investment industry September 6 News, in the Qing Branch group sponsored the "Third China Mobile Internet Investment Conference", Beval founder and CEO Yang said that education is so far no change in the industry, online education to give education a new shape, the future opportunities for existence.

The following is a live record:

I am from the Beval network of Yang, we provide 0-6-year-old children full media early education services, including online PC Internet, mobile internet, including video of the early education products, including books, toys coverage.

I think the online education industry is a god-like industry, why the industry like God? On the one hand you do online education to have the heart of love, you feel that you are doing the most sacred cause, even if not to make money, we think we do is a valuable industry. In addition, why is it God? Maybe you pursue your whole life and finally have no way to see God once, which I think is the current situation that online education may face. I think the online education industry is very much like the concept of E-commerce, E-commerce is a very large industry, may be the day the cat is the electricity quotient, Jingdong is the electric business, Taobao Shop store shop is also the electricity quotient, even for Taobao shop to do the decoration of these people are also doing electric business. So, this is a particularly big concept, I think education is so far no change in the industry, whether it is China's founding decades, or China's thousands of years of education has not been particularly big changes, online education is through the Internet technology to change education, so that education has a new shape, this is the future of our online education opportunities.

Because we do pre-school education, not too familiar with the higher education, vocational education, I do not have much right to speak. But we still have a little experience in preschool, I agree with Wei's point of view, in fact, preschool children are not the same as the back, he needs some kind of products and digital content combination, and then achieve educational results. I do a survey, how many of you here are home with 0-6-year-old children, I estimate that there are more than One-fourth.

In fact, we in preschool this piece, we have children have a kind of experience, is the younger baby, you may let him watch the ipad, may let him watch TV, but must be inseparable from the traditional early education products, including books, including toys, and even some other early education courses. Unless you are a platform for the concept, such as the provision of information services, just now Huang Sum Sun always mentions that information services will not be too big, but once you provide products, it is unavoidable to provide physical products and digital products of the combination, which is the opportunity we Beval see. Do you think preschool children can surf the internet? I will tell you that the real my side of our user research, the youngest child from 6 months began, look at the computer, he does not necessarily operate the mouse, he will see, more than a year old child he will touch the screen with his hands. They may look at the contents of the Beval, look at the contents of the chicken call, see all aspects of early education products. If we can in preschool stage for Chinese children to provide valuable content and services, I believe that one day we will not rely on foreign brands, foreign anime, but can see the real Chinese children's excellent content. This I believe is also our watts, is also the Iron Man's core philosophy, if there is that day we have been very happy.

Because we restrict the premise of pre-school education, just saying more is not easy to receive money, I admit on the mobile internet to do this thing, if not the game basically can't make money. This is what we agree, but we emphasize that there is no way to fully digitize the preschool children, we are standing on the need to consider this issue, because there is no way to fully digitize, so we need to interact with physical products and virtual products to meet preschool education needs, this is our core point of view. However, as to the digitization, including the case of the point reader just heard, in fact, we also see that such products have its historical cycle and mission, for the future, including now may be home smart Internet development, whether in the tablet computer or the future, we buy boxes and even other products, there will be more products in the future interconnection. And now many families do not allow children to access the Internet is very important because the information is not controllable, but the child on the Internet is important, is that children's Internet can control what he saw on the internet, which is very mature in the United States and Korea. This interconnection for the user's greatest help is to get information from time to time or course upgrades, do not need to be like the original this early teaching machine, I give up, I want to buy a new. Why is there an early teacher or point reading pen? Because the Chinese market is too big, last year, a result of CCTV Economic survey, Chinese urban residents consumption, want to buy the big, ranked second is the PC, we are in the first tier city, When sitting in Beijing to open a mobile Internet conference, it is difficult to imagine that the main needs of the country's residents are PCs, who can believe this? So, I think the future for a long time, because China's economic structure, may be a long time in the traditional PC Internet, not even the networking of these story machines, point reading pens exist in the market, Perhaps in three years and five years, these things will be replaced, at which time the opportunity is reserved for those who are prepared.

In fact, I think it is related to the genes of various companies, because actually this point reading pen is very mature market, we also see a lot of enterprises to make money. We will think that the essence of education is actually not online, online is actually just a tool, he is actually an information to achieve human-computer interaction or interaction between the tool, it is the essence of education, that is, your content is the core of online education. So, this is also now a lot of Chinese enterprises encounter an embarrassing problem, do content is a very coolie things, we are unwilling to do, are willing to do channels, are willing to do products, I would like to make a point to read the pen quickly sold to the whole Chinese market. But, you see a little today do online education most companies are doing platform aggregation things, he aggregated other people's information, he is unwilling to do original content things. So the challenge is that users are hard to see what's really valuable on this platform. I think this is just one side of the point, maybe companies like us tend to be more long-term, to do valuable content, to do their own brand. We would like to Beval such a cartoon image, such a brand can penetrate into the hearts of children, what form it is not important to carry, so this is a question of thinking, some companies are gathered in a product or channel, and our companies are more like a creative industry or educational content of the company, We sell through different carriers, I think two forms should always coexist, we walked a lot of people do not want to do.

I use four words to sum up, I think if do well, of course I still confine to preschool child or child education field. One is content, education can never be separated from the content should be good enough. The second is interaction, interaction is online, in fact can not be said online, is the technology countries in this industry, we need more interaction to provide users, this is the same as the traditional Department of Education. The third is the data, is just a few guests mentioned in the online and mobile education, the core is to be able to constantly monitor and feedback and analysis of user learning behavior. The fourth is the experience, the same education, why does the new Oriental do so well? Miss Yu is mainly selling the dream, why do people go to golden treasure? is called owes compensation, all gold treasure Similar organization's parent is to feel that I did not have the time to accompany him, I did not have the good starting point, therefore did not want the child to owe at the starting line, So the core experience is to owe compensation. I think there's a huge opportunity to do these four points in online education or in the field of education.