Burn money, only for the flames of the play Princes

Source: Internet
Author: User
Keywords Electrical business

Introduction: 2012, to Jingdong Mall, Suning easy to buy, Gome Mall, Day Cat, QQ Mall and other large power manufacturers, launched the so-called "The history of the most powerful electric dealer price war", accumulated involved in the value of 7 billion profit margin and marketing resources. Cosmetics in the electric business industry, the Lok Bee nets and poly-Mei excellent products also in the price war to knock. How can the electricity dealers burn the money to make the future?

Burn money, only for the flames of the play princes?

The domestic electric business industry has been a vicious circle of horse-race enclosure to win the market at low prices, some businesses are using a large area of losses, in exchange for the expansion of market size. But we are all very clear, has the market does not represent has the profit, the profit final embodiment also lies in the consumer approval degree. Rely on low-cost stimulation, and the overwhelming advertising, can be a short period of time to obtain a large number of consumer recognition, but the consumer's demand for goods is not just stay in the price, so the product to consumers will be the adhesion of the total loss.

Porcelain related Responsible person said: The electric business domain, the consumer's Word-of-mouth decides the brand and the enterprise's value and the living space, only pursues the profit short-term effect, burns the money to survive, never has the outlet.

Price blood spell is crooked door to build quality is the King

In fact, for the price war will continue to fatigue bombing, consumers also have to say, rather than engage in so many smoke and mirrors of promotional tricks, rather than real repair quality and service This class, electrical business is increasingly homogeneous, therefore, in product quality, after-sales service and other links to improve quality may be the electrical business breakthrough.

As a member of the cosmetics electric dealer, the porcelain muscle has found its own sky in the fierce competition. The porcelain brand, which was born in 2009, at the beginning of the establishment, on the understanding of the market situation, to understand that cosmetics are different from home appliances, digital products, this kind of use in the face of things, users are most concerned about the quality and effect, can not guarantee the quality of the low price will be discarded by consumers sooner or later, therefore, Cosmetics vertical Electric Dealer price melee is not the way, to create quality is kingly.

To this end, the porcelain muscle from the three major aspects of the shot, quality control

In the aspect of intellectual support: the porcelain muscle hands in hand cosmetics Father Cai, the cosmetics Technology Frontier representative Liu Peide, serves as the pioneer which builds the porcelain muscle quality The road, causes the porcelain muscle in the science and technology innovation, the technology research and development and so on to ascend to or surpass the international standard the high quality cosmetic product

In the supply of raw materials: the raw material supplier of porcelain muscle products is also selected carefully, including Sederma (West Dakota Company), Solabia (Sole Company), Seppic (the company), Homoserine Mitten and other companies, the porcelain muscle from the source of production to maintain the excellent quality of the product.

In the after-sales service: consumers can call at any time, ask about the product related issues, or for their own skin problems to seek help, the porcelain muscle has more than 200 people's service team and beautician team, specifically to solve the various consumer concerns, "treat consumers must be patient, our every word, Always associated with the image of the entire company, said the head of the customer service in China.

Where is the future of the electric business? At the foot

Failure of enterprises have their own failures, but the successful enterprise is very similar, conscientious, step, should be potential and change, good at thinking, the courage to innovate ... They know that consumers want hard quality products. Should the electric dealers also get out of the noisy price war and try to think calmly in the big Voldemort?

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