Burn money to burn money, but the electronic commerce of the money burned to where?

Summary: Burn money to burn money, but the electronic commerce money burns to where? Yesterday, Jason, the chairman of the media board, said the regional advertising model will be launched in October Interactive screen, in order to significantly "receive" from the E-commerce industry advertising, the focus is to buy line

Burn money to burn money, but the electronic commerce of the money burned to where? Yesterday, the Media board chairman Jason revealed that the regional advertising model will be launched in October Interactive screen, in order to significantly "receive" from the E-commerce industry advertising, the focus is on group buying industry. Analysts pointed out that the advertising Overlord Jiangnan spring line under the "group Buy navigation", will undoubtedly heat the electric business advertising campaign.

Jason yesterday appeared in new Jin personal apparel website Cotton's press conference, announced that both sides will launch large-scale advertising. Talking about cooperation with E-business Enterprises, Jason revealed that October 9 will launch the LBS (location-based services) Advertising mode "interactive Screen", the first phase will be in Beijing, Shanghai, Guangzhou, Shenzhen and other 7 cities began, glutinous rice nets, cotton and other electronic business sites will become the first batch of interactive advertising customers.

It is worth mentioning that, Jason to group buying industry, the current list of the top 10 among 7 are divided into media advertising customers. It is reported that for group buying business, interactive screen will be near to show the nearby group purchase information, consumers through the "sensor card" (based on the proximity of wireless communication technology has electronic tag function of the mobile phone chain card) to brush information, coupons and merchandise information downloaded to the mobile phone. Jason Frankly, want to be divided into the media to create offline group buy navigation platform.

All along, group buy navigation and group buying site, last year, Baidu, NetEase, 360 and other internet giants have been involved in group buying navigation business, group 800 and other independent navigation site also gradually become a point, the number of choice line to enter the odds have a few? Industry insiders believe that the audience interactive screen ads and the city is very similar, Early investment and the popularity of consumer habits, it will take some time.

In fact, Jiangnan Spring "receive" E-commerce burning money more than group buying industry, he introduced, in addition to group buying site, interactive screen will also cover other e-commerce sites and commodity brands. In the first quarter of this year, 8% of revenues are provided by E-commerce sites, and the two quarter is expected to increase to 10% per cent, which was almost nil last year.