Business analysis behind the independent operation of Poly-cost

Now, Btoc field wind clouds sail, when, where guests, Jing-dong in each subdivision of the field of continuous http://www.aliyun.com/zixun/aggregation/6517.html "> Market segments, Taobao, Tencent and other electric platform also unwilling to be outdone, this June , Taobao out of an important step, will be the original Taobao is divided into three, followed by the original Consumer-to-consumer business Taobao (taobao.com), platform-type Business-to-consumer E-commerce service provider Taobao Mall (Tmall.com) and one-stop shopping search engine "a Amoy Net" (etao.com), and issued a series of new rules to standardize their platform sellers sales behavior.

Taobao also announced on October 20 a business spin-off plan, Taobao's group buy platform for the cost of independent out, become the group's another independent subsidiary. This spin-off plan, from Taobao one divided into three only four months.

Poly-Cost is Taobao's group buy platform, March 22, 2010, a cost-effective platform on the line, initially in kind to buy mainly. At the end of 2010, the total turnover of the poly-cost platform has exceeded 500 million RMB. Previously, the cost of the main business including physical group purchase, localization services two parts. At present, the poly-cost has now opened 37 cities, eating and drinking life services group buy, not just before the industry believed that the kind of group buying mode.

It is understood that the current cooperation of the business from Taobao Mall, Taobao and good products. From a business model point of view, the C2B is a way of innovation. That is, on the basis of the vast user of Taobao, the consumer's ideas, wishes and needs to aggregate, reverse requirements of enterprises and suppliers on-demand customization, in order to build demand-driven buy a new platform.

As an important step of the big Ali strategy, as an important part of Taobao electric business system, independent operation of the poly-cost is an aggregation platform, to the third party group purchase site open, but also Taobao in the field plowing important step, from the current group buying industry, consumption more rational, the group purchase site is not only the brand, Service, the advantages of the platform are often more successful, at the same time, is also the big Ali strategy of group buying subdivision of the field of attention and affirmation, but also to promote and explore a consumer consumer as the center of the network to buy an ecological system important step.

In fact, it is not difficult to find, from Taobao this year a series of independent operation of the brand to see, if you want to split, the next must be Taobao travel, Taobao Electric city, Taobao wedding city, mother and Baby city Taobao ... May change the name, in fact also in this way, Taobao platform is like an incubator, constantly hatching chickens, and then feeding grow up until they can run independently, will put their solo, but still will not be detached from the relationship. Taobao has taken on a growing platform to nurture and nurture innovative businesses. In Ma Yun's view, in each vertical subdivision area, any time will appear similar internet companies with the competition, and the use of Taobao strong flow support, independent operation of each platform, also at any time there is the possibility of listing, can also complete Ma Yun to create a new business Civilization service model ideal.